Chapter 2
Art Philosophy Society

A Culture of Ecology: the 21st Century Renaissance

Dr. Ali Hossaini

Fellow at King’s College London
and The National Gallery X, London

A Culture of Ecology: the 21st Century Renaissance

Beauty, epiphany, neurons

Six hundred years ago a small group of innovators changed history. They lived in Italy, and the name of their era, the Renaissance, is delightfully compact. It means rebirth, renewal and the emergence of new character. Europe has experienced more than one renaissance, but the Quattrocento occupies a special place in the imagination. The reason is clear. Unlike comparable eras, the Italian Renaissance produced colourful characters who embody wide-ranging achievement: Renaissance people who excelled in the arts, science and engineering. The influence of Filippo Brunelleschi, Leon Battista Alberti and Leonardo da Vinci spread throughout Europe, and they continue to inspire the world. In most eras we discourage polymaths, but we make an exception for Quattrocento genius.


Header photo: View from Erte Ale volcano in Ethiopia
This was a study for the performance installation ›Epiphany: The Cycle of Life.‹ (c) 2015 Ali Hossaini

Photo below: Epiphany: The Cycle of Life
Singer Netsayi and the Young People’s Chorus of New York City perform ›Epiphany: The Cycle of Life‹ at BAM in New York City. (c) 2015 Ali Hossaini

What lessons can we take from the Italian Renaissance? Contemporary society demands specialisation for good reason. Centuries of research, documentation and industrialisation have created deep wells of knowledge. Sub-disciplines of art, science, engineering take long years to master, and they possess cultures that minimise outside influence. Specialisation has brought spectacular results, but perhaps it has limits. One of the Quattrocento’s best-known products, drawing in perspective, offers a case study in the benefits of multidisciplinary training.

Perspective uses optical codes to create realistic images. Painting dominates discussions of it, but the technique’s application goes beyond art. Perspective is a science in its own right, and the ability to represent objects with mathematical accuracy supported a spectrum of progress in Europe. Engineers adapted perspective to develop machines. Anatomy, botany, astronomy and other sciences benefited from accurate drawings. Cartographers created navigational maps, and maritime nations used improved technology to pursue interests at home and abroad. The Renaissance boost to Europe upset the world’s balance of power.

It was not a given that 15th-century Italy would invent perspectival drawing. Euclid codified optics over two thousand years ago, and some scholars argue that the ancient Greeks applied perspective to painting, architecture and theatre. As the name implies, the Renaissance was a rebirth of classical learning. But the Italians of the Quattrocento went further than the ancients, and perspective spread across Europe from Italy, and from Europe to the world. We can describe perspective in one stroke. By applying science to art, and shaping science with art, Renaissance polymaths created the flat panel display. 

The beauty of perspectival art reveals the structure of space. Our first guide to perspective is Alberti’s 1435 treatise On Painting, a slender volume which generated incalculable economic value when its techniques were applied to new disciplines. Within a century of Alberti’s treatise, inventors used the camera obscura to automate perspectival drawing, and, within decades, Louis Daguerre and William Henry Fox Talbot industrialised it by inventing photography: drawing with light. To this day, cameras are a locus of innovation, notably in mobile handsets, that charge economic growth. At the same time, the camera is a useful metaphor in digital media. Gaming and animation developers use a ‚camera tool‘ to define the user’s point of view. Today’s 3D design software is one of Alberti’s many heirs.

Here is a curious fact. We perceive the world in three dimensions, and people desire rich immersive experiences. Huge investments have been made in next-generation spatial media platforms since the 1950s. Yet 3D cinema, VR and other forms of immersive media have not replaced flat panel perspective. Investors have waited more than half a century for the transition to spatial media. Why do 600-hundred-year-old techniques—the linear perspective of Brunelleschi, Alberti and da Vinci—continue to dominate creative production?

The stakes are high. When aggregated into XR (Extended Reality), spatial media could transform the Internet into a ‚multiverse‘, a pervasive data environment that merges with the physical world. Nations, corporations and individuals are vying to create the first-generation multiverse, and whoever founds it stands to gain enormous capital through first-mover advantage.

We can speculate on why a spatial multiverse eludes us. Is it because polymaths invented the flat panel display? Renaissance engineers were accomplished artists and scientists; indeed, it is impossible to characterise them with a single word. Their aesthetics embodied intellectual and technical rigour, and they combined innovation with humane values. Consider Brunelleschi’s architectural masterpiece, Il Duomo. Accidents commonly mar construction, but, during Brunelleschi’s management, Florence’s cathedral was erected without a death. Renaissance polymaths studied ancient texts, but they probed nature with tools of their own invention. They envisioned modern science by creating humane environments filled with beautiful objects.

Contrast the Quattrocento with today. Contemporary professionals specialise while the paragons of the Italian Renaissance embodied wide-ranging talent. Perhaps this explains their lasting influence. Drawing in perspective was not instantly popular. Now we take the medium for granted, but 15th-century audiences treated perspective as advanced technology: difficult to learn, marginalised and controversial. Perspective’s utility did not immediately show, and its power to create illusions seemed a gift from Satan. But Renaissance paintings incorporate fine aesthetics. Their masters created paradigms for the media they invented.

Perspective could have been popularised earlier. By the Middle Ages, the science of perspectiva, or optics, was well-established in European universities. After the classical era, Islamic scientists such as Ibn al-Haytham refined it, and mediaeval European painters such as Giotto experimented with spatial illusion. Finally, in the late 14th century, Claudius Ptolemy’s Geography surfaced in Florence’s educated circles. In Geography, Ptolemy describes how to portray the Earth’s sphere on a flat surface, and it is likely that this technique inspired Renaissance experiments. What did Brunelleschi and his colleagues add to the established science of optics? An aesthetic tradition and the desire to draw with scientific accuracy.

Let me speak as an artist. What’s missing from spatial media is a coherent world view. Unlike Renaissance paintings, recent generations of spatial media dropped into a creative and ethical vacuum. Renaissance inventors drew on the ascendence of humane values, and their work embodied visual harmonies that were ethical as well as aesthetic. They were creatures of their time who championed ascendent humanism.

Let me ask again: What lessons can we take from the Renaissance? Aesthetics and contemporary ethics should drive engineering. Technology should express its time; it should express the possibilities and necessities of the moment. Consider another great polymath. In the early 19th century, the Prussian explorer Alexander von Humboldt travelled the world in a quest for grounding principles. Arguably the founder of ecology, von Humboldt published illustrated books that demonstrated interconnections among the physical world, the biological environment and human interventions. Though celebrated while alive, von Humboldt’s star faded and his holistic, interdisciplinary theories were replaced by specialisation and linear causality.

Humanity stands at a precipice, and creative industry is both problem and solution. Our ability to create artificial environments has masked disastrous mismanagement of nature. At the same time, cultural conflicts have paralysed our capacity to act. Why can’t we save ourselves and the innocent creatures who share our planet? The answer turns on the exclusionary cultures we have created—cultures which oppose the ecologically transcendent humanism of Alexander von Humboldt and other ecologists.

The time of art for art’s sake has passed. Likewise, science for the sake of knowledge. Ironically, the culture of purity—the very concept of purity—has created societies antithetical to life. Disciplinary silos, plodding research tracks and philosophy’s retreat from reality into signs maintain this dangerous state. We must engage the world as it is, not as we imagine it. Our paradigms have failed. We need a culture as well as a science of ecology. This is the mission of a 21st-century renaissance.

The people of the 21st century must solve the contradictions caused by specialisation. Paradoxes abound in today’s society. Connections divide rather bind. Governments exhaust a tired planet with economic stimuli. Facts are scorned; forests burn; glaciers melt. To dispel confusion, we must dispel illusions—the illusions created by a fragmented culture that abdicates responsibility for the whole.

Hope lies within the irony of our position. Global infrastructure must be rebuilt, but we need new ways of building that conserve resources. Doing more with less requires new conceptual frameworks. Progress relies on education, innovation and labour—all sources of economic, ethical and aesthetic value. In brief, successfully addressing global crises means growing opportunities. What is the 21st-century renaissance? A context for the cross-disciplinary training, holistic thinking and collective action that creates a sustainable, circular economy: An economy that thrives within nature.

Let us return to spatial media. How should the multiverse evolve? Should it sever humanity from nature, or can it bind society to ecology? Should it enable monopoly, even tyranny, or provide opportunities for all? Markets will determine the multiverse’s form but so will designers. Rather than inventing for its own sake, the multiverse’s engineers need to judge outcomes. Good intentions alone are a recipe for disaster. In the 1990s, I deployed social media into television networks. My goal was to create media for a democratic society. Massive channels, controlled by a few, should be fragmented into capillaries run by individuals. Social media would—I thought—encourage critical thought, dialogue and solidarity.

Here’s another lesson from the Quattrocento. Its polymaths did not separate thinking, making and doing. Nor did they separate ethics, aesthetics and technics. Today holism is deeply unpopular, but I think it is vital for innovators to adopt it. And I argue that holism is vital for producing commercially viable forms of spatial media. The multiverse is not an end in itself: it is the foundation for future generations to innovate. My work in developing standards for ethical design of AI and brain-computer interface has convinced me that media will converge with architecture, urbanism and biology. The next-generation Internet will transcend our current conceptions. Did Alberti imagine streaming media when he wrote On Painting? Imagine the value unleashed by 21st-century infrastructure which supports decades, even centuries, of progress.

Contemporary crises stem from narrow expertise coupled to wishful thinking. Like Quattrocento polymaths, future designers should hold clear aesthetic and ethical values, and they should embed them in their inventions. Alberti, Brunelleschi and da Vinci were humanists, and here they are obsolete. Man is not the measure of things: We need to embrace the biosphere. Like von Humboldt, we should be ecologists who position humanity in nature. A culture of ecology reflects this understanding. It understands the depth of our crisis—the survival of humanity—while driving economic growth.

In a world where inventions are quickly commoditised, culture generates profit. Renaissance polymaths were supported by mecenati, patrons motivated by fame coupled to humanism and social progress. Investors in the New European Renaissance require similar motivations. As Alexander von Humboldt observed, everything is connected. Europe must progress, but European progress should serve, not overrun, the planet.

The New European Renaissance could mesh creative industry, science and engineering with an ethos of global awareness. It would preserve the cohesion of European institutions, and it would support the relevance of European industry—and the European project—in a world of superpowers. Let us invest in a 21st-century Renaissance that starts in Europe but benefits every global citizen. Europe’s institutions, the heirs of the mecenati, can generate vast new wealth, and they can also ensure the benefits of prosperity for future generations. What illuminates this path to a bright future? Humanity, technology and ecology coupled to creative imagination.

Photo left: GROUPTHINK: The Internet of Neurons
Neuroscientist Shama Rahman and computer scientist Mick Grierson collaborated with Ali Hossaini, an AI and a cohort of artist-engineers to create GROUPTHINK. Performed at National Gallery X in London and broadcast via Ars Electronica Festival 2021. (c) 2021 Ali Hossaini

More info on the artworks

Epiphany: The Cycle of Life.
https://pantar.com/epiphany/

GROUPTHINK: The Internet of Neurons
https://www.nationalgallery.org.uk/national-gallery-x/groupthink

Sources

All portrayed pictures and paintings in this contribution are (c) Ali Hossaini, 2021.

About

Dr. Ali Hossaini

Fellow at King’s College London and The National Gallery X, London

Ali Hossaini works at the cutting edge of art, technology and science. Acclaimed by the New York Times, which calls him “a biochemist turned philosopher turned television producer turned visual poet,“ he is noted for cross-disciplinary work that addresses thorny problems. He is a Visiting Senior Research Fellow in the Department of Engineering at King’s College London. In this capacity, he has developed use cases for 5G with Ericsson, studied unequal healthcare outcomes at the Institute of Psychiatry, Psychology and Neuroscience, and assessed the threat from AI with security think tank RUSI. He serves on IEEE committees developing standards for safe AI and brain-computer interface, and he is active as a visual artist, writer and director. In 2019 he co-founded National Gallery X, a program that researches the future of art and audience, where he serves as co-director.

Picture: © Leslie Cummins

Portraying the author
Chapter 3
Art Education Society

Arts Education for All: The Case of Finland

Kai Huotari

Managing Director at KAAPELI cultural centre, Helsinki

Arts Education for All: The Case of Finland

Cultural capital supports the capacities of children and young people to actively participate in society. Experiences from Finland show, however, that a generous public service provision doesn’t necessarily mean equal service offering for all. Children with a minority background and children coming from lower social classes are underrepresented among the users of the cultural programs aimed for children and young people. Recent initiatives in Helsinki, the Finnish capital, may have found a new way to tackle this challenge.

A national program for Arts education

Finland was named the happiest country in the world in 2021 by the UN Sustainable Development Solutions Network for the fourth time in a row. Alongside with the other Nordic welfare states, the country is well-known for its generous public services. These services include the public school system as well as the public healthcare system, but Finland invests heavily also in children’s arts education. And for good reason: arts and culture are known to have a positive impact on children and on young people and their future.

The national program called Basic education in the arts provides after-school-hours arts education in the local art schools in Finland. Training is goal-oriented, tied to a national curriculum and taught by professionals in the field. There are nine different art forms to choose from: architecture, circus, crafts, dance, media, music, literary art, theatre and visual arts (Luoma, 2020). Typically, education is subsidised both by the national and the local government. However, as the services are provided by private organisations, participants are required to pay to fee in order to participate.

Although, this model has resulted in admirable results—especially in the field of classical music that can be monitored both in the numbers of people playing classical music themselves and in the popularity of classical music concerts—the system hasn’t been as successful in reaching all demographic groups of the Finnish society. A study conducted by the City of Helsinki in 2016 showed that the proportion of students attending the program was much higher in wealthier social classes than in the lower ones.

Socially disadvantaged children cannot be reached

When dividing Helsinki’s neighbourhoods in three groups according to their socio-demographic profiles, it could be concluded that participation in the arts program was most frequent where the socio-demographic profile was highest, where the services were easiest to reach and where the educational offering was highest. Participation was the lowest in the lowest socio-demographic profile and where the distance to the training places where the longest. An additional finding was that a large portion of the participants in the educational program were children and youth that had already multiple other hobbies (Vismanen et al., 2016).

Another study looking at the cultural policy and cultural diversity in the Nordic countries revealed that “people belonging to minorities, immigrants, and natives with a foreign background are mostly underrepresented both as artists, as people employed by arts institutions and organisations, and as public or audience” (Saukkonen, 2018). In addition, the challenge to reach these underrepresented groups had become more complex over time as the number of minorities had and diversified ethnically, linguistically and religiously.

Academic research and experiments

In attempting to find solutions to the situation, Finns have relied on one hand on academic research and on the other on experimentation with new ideas.

In 2016, The University of the Arts Helsinki started a six-year project called ArtsEqual. It was the largest research initiative in the field of arts ever to have taken place in Finland studying arts as public service and aiming for better equality and resulting in policy recommendations. All in all, six research groups studied the subject from various sides. The group “Basic Arts Education for All” emphasised in one of its policy briefs (Laes et al., 2018) that although arts and cultural education strengthen the cultural capital of children and young people and support their capacities to actively participate in the society, the unequal access to them could also increase the social exclusion of the children that could not participate in the program for some reason. In turn, a policy recommendation (Anttila et al. 2017) by the research group “Arts@School” suggested that public schools should be seen as “Finland’s largest cultural centres, where high-quality, diverse arts and cultural education is equally available to all.”

In parallel to this research work, the City of Helsinki launched a pilot phase of the Helsinki Model of arts education that brought the activities to suburbs and, thus, closer to the disadvantaged groups. Also, an arts education project called “Art Testers”, led by the Association of Finnish Children’s Cultural Centres was launched targeting teenagers.

The pilot phase of the Helsinki Model that lasted three years (2016-18), consisted of four case studies in four different suburbs around Helsinki (Lindholm & Päiviö-Häkämies, 2020). It relied on the cooperation of the cultural department of the City of Helsinki, of neighbourhood associations and of cultural institution ranging from theatres to museums and to dance and circus companies. The pilot succeeded in improving the perceived quality of life in the pilot suburbs but it taught that the local population couldn’t be reached simply by delocalising the old model of arts education. The content needed to be adapted to the setting. And yet, the most challenging groups—socially most marginalised and minorities not speaking Finnish—were still very hard to reach. This was partly because they didn’t have any previous relation to art or had even a hostile attitude toward it. City of Helsinki continues the Helsinki Model program and keeps fine-tuning it.

Art Testers integrated cultural offerings to the school curriculum initially from 2017 till 2020. Every year, it brought all Finnish 8th graders (15-year-olds) to a visit in one or two high-esteemed art attractions across Finland, such as opera or theatre performance, a concert, or an arts exhibition (Art Tester, 2021). School groups were provided with tickets and transportation to the events. Approximately 60,000 teenagers participated in the project yearly. The project ended up being so popular and successful that in the fall 2020 the Finnish Ministry of Education and Culture secured the continuation of the program.

Towards the future with “Hobi” and “Culture Kids”

Based on the research results of ArtsEqual and on the experiences gained from Helsinki Model and Art Testers, Finland is now complementing its Basic education in the arts with Hobi, the Finnish model for leisure activities (https://harrastamisensuomenmalli.fi/en/). In parallel, a new project called “Culture Kids” is being launched in Helsinki. Both initiatives aim to make their offering as accessible as possible so that truly every child could take part in the activities equally. However, the age groups targeted in each project are different.

The main objective of Hobi is to increase the wellbeing of school children by providing them a leisure activity free of charge through the school system (Hobi, 2021). However, the model is not restricted only to art-related leisure activities, and sports activities, for example, are included as well. The activities are funded by the ministry and organised by professional actors in the field of leisure in cooperation with schools. Hobi’s website started operating in August 2021.

Culture Kids’ target group, in turn, is babies, as well as their families (Culture Kids, 2021). For every child born in 2020 or after and living in Helsinki the project will designate a cultural operator that will sponsor the child’s initiation to art. The cultural sponsor is determined by the year of birth of the child. Children born in 2020 are sponsored by the Helsinki Philharmonic Orchestra, and children born in 2021 will be sponsored by theatres in Helsinki. Every year, the sponsor will invite the child and his/her family to at least two cultural events that are designed to support the child’s developmental stages and promote the well-being of their family. Culture Kids events are free of charge and the activities will continue until the child starts school. By inviting the whole age group with their family members, the program hopes to attract families that wouldn’t otherwise be prone to participate in cultural activities and by maintaining the sponsorship for six years, it aims for a lasting and living relationship between the children and art.

The Finnish example shows that even successful arts education programs have flaws and that if an arts education program has social aims, its practices need to be regularly revisited, as the demographics of our societies change. Finland believes that all children irrespective of their social background deserve to experience and practice art regularly. Let’s hope that in the future this will be true for all children all over Europe.

References

Anttila, Eeva et al. Peruskoulu: Suomen suurin kulttuurikeskus, (2017), ArtsEqual Policy recommendation 2/2017

Art Testers website (2021), https://taidetestaajat.fi/en

Culture Kids website (2021), https://kummilapset.hel.fi/brochures/en.pdf

Happiness Report 2021 (2021), https://happiness-report.s3.amazonaws.com/2021/WHR+21.pdf

Hobi – The Finnish Model for Leisure activities website (2021)

https://www.uniarts.fi/en/articles/news/free-hobby-as-part-of-the-school-day-for-all-children-in-finland-how-research-and-collaboration-have-resulted-in-the-new-finnish-model/

Laes, Tuulikki et al. Toimenpidesuositus Saavutettavuus ja esteettömyys taiteen perusopetuksen lähtökohtana (2018), ArtsEqual Policy recommendation 1/2018

Lindholm, Arto & Päiviö-Häkämies Laura (ed.). Helsingin malli – taidetta ja osallisuutta lähiöihin Miten pilottikauden hankkeet tavoittivat alueiden asukkaat 2016–2019?, (2020), Humanistinen ammattikorkeakoulu julkaisuja, 114.

Luoma, Tiia, TAITEEN PERUSOPETUS 2020 – Selvitys taiteen perusopetuksen järjestämisestä lukuvuonna 2019–2020, (2020), Opetushallitus, Raportit ja selvitykset 2020:4

Saukkonen, Pasi, Cultural policy and cultural diversity in the Nordic countries (2018), https://pasisaukkonen.wordpress.com/category/kulttuuripolitiikka/

Vismanen, Elina; Räsänen, Petteri, & Sariola Reetta, Taiteen perusopetuksen tila ja kehittämistarpeet Helsingissä (2016), Helsingin kulttuurikeskus

About

Dr. Kai Huotari

Managing Director at KAAPELI cultural centre, Helsinki

Dr. Kai Huotari (b. 1972) has 20 years of management experience in the fields of culture, academia and technology. Since 2015, Huotari has worked as Managing Director at KAAPELI the largest cultural centre in Finland. Huotari has held managerial positions also at EIT Digital, at Helsinki Institute for Information Technology HIIT, and at DocPoint – Helsinki Documentary Film Festival. In 2010-2012, Huotari worked as visiting scholar at UC Berkeley School of Information. He is a member of the board of YLE The Finnish Broadcasting Company and he serves as chairman of the board in Kunsthalle Helsinki. Huotari has a doctoral degree in economics and business administration, an M.A. degree in filmmaking, and a M.Sc. degree in computer science.

Picture © Mr. Vertti Luoma

Chapter 3
Creativity Fashion Society

A Tribe Called Zimbabwe

Mantate Mlotshwa

Program Lead at Magamba Network

A Tribe Called Zimbabwe

A Tribe Called Zimbabwe is a powerful Zimbabwean brand and company that celebrates Zimbabwean culture and heritage through fashion and architecture. It is the brainchild of Nomakhosazana Khanyile Ncube, known popularly as ‘Zana K’. She is a multifaceted Zimbabwean woman, former Miss Zimbabwe 1st Princess, Former Miss Bulawayo 2005, an Architect, Poet, Blogger, Cultural Activist, and Founder and Creative Director. Zana’s brand positions itself to explore creatively what being African and Zimbabwean means in today’s world, showcasing the nation’s fashion and cultural identity to both Zimbabweans and the world around it.

Zimbabwe has a broad spectrum of tribes, including the Ndebele, Kalanda, Tonga, Venda, Sotho and the Shona, the latter of which is an umbrella identity of an ethnic Bantu people that comprise the Zezuru, Rozvi, Korekore, Karanga, and the list goes on. While different in language and practices, there are commonalities, and one of the strongest is cattle. The tribes place great value on cattle and their role in society. Viewed as a symbol of wealth and royalty, cattle also carry socio-cultural connotations. A Tribe called Zimbabwe expresses the differences in ethnic roots and identities between the broad communities that make up Zimbabwe, while also amplifying the shared values that unite them as one. Drawing from the shared view of cattle, the brand’s choice material is cowhide. Handmade, the products are built on a concept of durability and recycling.

Header Picture: Zana K, Copyright by Ernest Mackina

Picture left: Zana and her mother at Zana’s graduation, Copyright by A Tribe Called Zimbabwe

In an interview on Asante Africa, Zana says that “our vision is to grow into Zimbabwe’s centerpiece of Afrocentric Apparel and Interiors, and master the art of translating our African identity and heritage into relevant modern products. We aspire to make an overwhelming impact in the fashion industry by creating a high consumer demand for our products through strategic relationships, advertising and participation in local and international fashion shows, as well as other relevant trade shows.” This vision in itself shares a commitment to get not just Zimbabwe, but the world understanding and appreciating the concept of Zimbabwe culture and identity.

»The same way I envision making art out of how concrete, steel and glass join together to form an aesthetically pleasing building, is the same way I make art out of how cowhide, chiffon, feathers and horns come together to form a beautiful garment.« – Zana Kay

The integration of architecture and fashion is potentially the most fascinating aspect of the brand. “I see no difference between the principles in architecture and those in fashion, because both are about tectonics… which is the technique of how materials come together,” says Zana. “The simultaneous transition between architecture and fashion for me is easy. The same ‘presence’ and experience I want to create in my architectural spaces is the same presence I like to invoke in my fashion garments, which is Royalty, and the celebration of rich African/Zimbabwean culture.”

Picture above: Detachable Bows, Copyright by A Tribe Called Zimbabwe

Picture left: Zana K with Sandra Ndebele at Roil Bulawayo Arts Awards in A Tribe Called Zimbabwe Outfits, Copyright by CNC Productions

The brand in today’s world

There has always been a question about Zimbabwe’s sense of cultural identity, particularly because of dominance of a more Westernised fashion culture in the continent. The fashion world continues to shape narratives about the identity, practices and value systems of countries and societies. The threat of generations growing up ignorant of their cultural roots and identity is one the brand is standing up to. The brand is a leading voice on what being Zimbabwean means, and speaks to the responsibility creatives have to use their art to preserve identities, while also utilising others’ discarded materials to create masterpieces that can be used to sustain cultural identities and create employment. The brand has tailored products that celebrate and recognise the powerful role of women in our past and present, and while this may not present itself as political, it carries the potential and capacity to use fashion to demystify the views that have for generations been used to confine women to certain gender roles.

Zana has challenged the use of colonial regalia by the Mayor and town clerk in council chambers. She still feels that the colonial identity runs the city because while whites were removed from the governance of cities in independent Zimbabwe, the blacks that came after couldn’t wait to step into their clothes and shoes. She has on different occasions proposed a commitment to help re-approach council regalia to ensure it is a representation of the society it stands for today. While that door remains closed to her, she remains convinced that genuine appreciation of the Zimbabwean identity involves adoption of materials in clothing that define the nation. This action speaks into the powerful reflections cultural fashion allows people to have, the manner in which it challenges us to rethink how our lives everyday feed into or take away from who we truly are.

As the world looks forward, to learn from each other, to share ideas, to ride the wave of change occurring in different ways and places, fashion must be seen for what it is. As an advocacy tool. As an educational instrument. As a marker of identity. It must be allowed through brands like Zana’s, to breathe life into a world that might otherwise be lost.

About

Mantate Q Mlotshwa

Program Lead at Magamba Network

Mantate coordinates Arts4Change, a creative arts and media program under the new Narratives for Accountability in Zimbabwe (NNAZ) Project which is a joint initiative of Accountability Lab Zimbabwe, Magamba Network and Kubatana Trust. She sits on the national board of the Zimbabwe Coalition on Debt and Development (ZIMCODD) and the African Women Leaders Network Youth Caucus Committee for Zimbabwe. She is a producer and co-host of ‘The Resistance Bureau’, a podcast that convenes leading voices on critical issues confronting Africa. Mantate is the Founder and CEO of the creative fashion brand U Motle. She is a poet, speaker, blogger and published co-author of Turquoise Dreams. Mantate is a Psychology graduate from the University of Zimbabwe.

Picture © Naka Visuals

Chapter 3
Literature Philosophy Society

For those who are inside the whale: We need a new enlightenment 

Tsitsi Dangarembga

Writer, playwright and filmmaker from Zimbabwe

For those who are inside the whale: We need a new enlightenment

Peace Prize of the German Book Trade 2021 – Acceptance Speech of Tsitsi Dangarembga, held on 24.10.2021 in Frankfurt am Main

Dear honoured guests all, I feel, standing before you here today, as I imagine Jonah must have felt when he was inside the whale.  Taken in by a great beast like a bit of plankton floating by, landing within the entrails of a massive mammal, not knowing how he will find his way out of the great churning gut, but knowing very well what the end process of being digested is and therefore, while feeling grateful at no longer being tossed in the raging sea, nevertheless also feeling highly excited.

Indeed, the award of the Peace Prize of the German Book Trade 2021 is a cause for great excitement in my life.  I did not ever imagine that one day I would stand in this lovely venue in Frankfurt, a city in a country that I conceive of as having been the strong umbilical chord of western empire, in order to receive the German Book Trade’s most distinguished prize.  Therefore, I am astonished to stand before you today.  At the same time, I am delighted, and I am humbled at this unfolding of events.   I am thankful to my publishers, Orlanda Verlag, who first published my work, and then submitted it for consideration; and I thank the jury who recognised positive value in my voice, a voice from that part of the world so often described as other and so often preceded by negative qualifiers.  There are seven billion human beings on the planet.  I am now one of the few of that great number who understands what a great privilege it is to find oneself in a place that not even imagination had been capable of transporting one to.

Zimbabwe, the nation-state I come from, has never known peace.  Various institutionalised forms of violence were practised on black bodies by white bodies in Zimbabwe when British settlers arrived to occupy the land.  Officials of the British South Africa Charter Company, the private company founded by Cecil Rhodes in 1889, whose members were outriders of the British Empire, used brutal tactics to bring the local people to heel.

Cecil Rhodes‘ Pioneer column of 500 men armed with an assortment of weapons that included Maxim guns, marched into the area that is now Harare, capital of Zimbabwe, to annexe the land formally for the British Empire in 1893.  Ensuing economic violence saw black bodies being taxed in money for the houses they lived in when the invaders arrived.  The population did not utilise a money economy at the time, thus the requirement for money forced the population into labour for the settler community on the terms the settler community offered, in order to obtain the money required to comply with the taxation system.  Other forms of economic violence included different rates of payment for the same agricultural products, depending on the skin colour of the producer, with black producers being paid less than white producers.  There were also restrictions on the goods black people could trade.  Nutritional violence was practised by settler authorities through side-lining traditional small grains commercially in favour of less nutritious maize that had been introduced by European settlers.  Metaphysical violence included the denigration of pre-colonial belief and other symbolic systems, such as religious, political, knowledge, legal and language systems.  This metaphysical violence was part of a deliberate British strategy to create a metaphysical empire.

Various forms of violence were unleashed on black bodies as the new settler state evolved.  These forms of violence included the banning of black political parties, police brutality, judicial harassment, abduction, detention and torture.  The violence of the denial of freedom was encoded in laws that determined such things as where black bodies could be at what time, where minds embodied in black bodies could obtain education, where a black body could purchase land or farm, and what kind of alcoholic beverage could be sold to or imbibed by a black body where.

In 1965, the British settler community of the country, now called Rhodesia, declared their own independence from Great Britain.  This declaration of independence by the white population was in response to the British policy of decolonisation through negotiating independence with its colonies that evolved in the 1950s.  The new policy was an imperial response to unrest in the colonies where there was political agitation for independence through majority rule.  As majority rule in a predominantly black state meant rule by black people, the settler community of Rhodesia acted to prevent it by unilaterally declaring independence from Britain.

Black agitation for majority rule continued in Rhodesia after the Unilateral Declaration of Independence by the white settlers in 1965.  New forms of racialised violence were practised.  For example, the settler state, fearing being swamped by a rapidly increasing black population, secretly instituted policies for black population control that included tubal ligation of fertile black women without their consent.  At the same time, efforts to retain its white population prompted the settler state to institute repressive regulations designed to prevent its white citizens from emigrating.  Zimbabwe has always been a violent and repressive state.

As a result of this history, at independence in 1980 Zimbabwe had a violent outgoing settler state.  Being born through a brutal liberation struggle in which atrocities that I cannot go into here were committed on both sides, the incoming nationalist state was just as violent.  Its military rhetoric focused on conflict, antagonism and enmity, and this is the philosophy that holds sway amongst Zimbabwean authorities to this day.  The antagonists and enemies are any entities, including citizens of Zimbabwe and their organisations, that do not comply with the military rulers‘ wishes.  Complaints of intimidation and torture by the ZanuPf authorities began as early as 1980, the year of independence.  A whole genocide was overlooked by the rest of the world a few years later.  Since then violence that uses the atrocious tactics of the liberation struggle has flared up whenever power is contested, usually at election time, but also on other occasions.

The formative violence of the Zimbabwean nation state is not an isolated historical occurrence.  The greater part of the world has experienced the multi-faceted violence that I have described in the Zimbabwean case at the hands of western empire.  This violence is standard for all the imperial enterprise practised by the western quarter of the world on the rest of the globe, a process that began in the fifteenth century.  In fact in some cases, such as the USA the process was even more violent with entire nations being wiped out through genocide.  We should not be surprised then that violence – physical, psychological, political, economic, metaphysical and genocidal – is too often the order of the day in postcolonial countries.  These kinds of violence are structured into the global order that we live in, and have their root in the structures of western empire that began to be formed over half a millennium ago.  This is to say that the west, with all its technology and belief systems and practices, is built on these multiple ongoing forms of violence, which it exported to the rest of the world and which are now practiced as eagerly in postcolonial states as they were by imperial and colonial states.

Obviously, peace cannot thrive under these conditions.  Only violence thrives in conditions of violence.  It is a well-known fact that violence begets violence and we see this all over the world today, even in the various homes of empire.  Imperial violence created conditions that caused many people to leave their homes and migrate to imperial countries.  Citizens of the imperial countries resent this and mete out violence onto the bodies of the immigrants in various ways, including through institutional violence that is justified as an administrative necessity, a justification that was also given during the colonial era.  At the same time, nationals of imperial nations who have a more developed sense of peace and justice take on their country mates who mete out violence to immigrants and conflict results in the imperial heartland.  It is clearly a no-win situation.  What are we to do, then, to foster peace?  Clearly the world structure that ushered in the specific kinds of violence of our era cannot easily be undone.  The more than seven billion of us human residents of this planet are today all connected to and embedded in that global system.

Here is an answer, and I personally believe that this answer is simpler than we might think.  The violent world order we live in now was brought about by certain hierarchical modes of thinking.  The solution is to undo the racialised and other hierarchical modes of thinking based on demographics such as gender, sex, religion, nationality and class, and any other, that were and continue to be the building blocks of empire throughout history, throughout the world.

Our current global dispensation does invest large amounts of money into influencing group behaviour.  Methods of influencing group behaviour are taught in courses for disciplines such as marketing and business studies, politics and propaganda studies all over the world.  Such courses teach students how to define a target group by segmenting a population according to a range of demographics.  The desires of this population are then manipulated with the aim of this manipulation being not the good of the people concerned or an increase in peace, but in order to maximise something that we refer to as profit.  This may be financial, political, social or any other kind of human profit.

I put it to you that this thing we call profit does not in fact exist.  In absolute terms, the notion of profit is a fallacy.  In the dimension of the human, and the world we inhabit physically, events and matter are localised in time and space.  Value that appears in one time and place is value that has been removed from another time and place.  A system based on profit, on receiving more than is given, is a system of exploitation.  Systems of exploitation result in concentration and deficit.  A system that manufactures concentration on the one hand and deficit on the other is a system of imbalance.  Such a system is inherently unstable and therefore not sustainable.  How then have we come to invest in an unstable, unsustainable system that is bound to lead to our downfall?

A little less than four hundred years ago, a Frenchman wrote a long paragraph on the nature of certainty, that is the nature of knowledge without doubt.  One phrase of this long paragraph has come down to us.  This is the phrase „I think therefore I am“, now one of the most famous and well-known phrases of western philosophy.  In this conceptualisation of the world, „I think“ is the only direct, irrefutable evidence a person has of their existence.  All other evidence could be false.  „I think“ was said to indicate „I am“ or a person’s being, and this position came to be formulated as „I think therefore I am“.

To me, a person who has had the good fortune to access another knowledge system besides the western, experientially rather than intellectually, since childhood, the dangers of such an epistemology are glaring.  Firstly, as is well recognised, the famous phrase is only a short version of what was originally expressed.  The original expression included the useful nature of doubt in ascertaining knowledge: I doubt, therefore I think, therefore I am.  But those very thought processes said to obtain knowledge through doubt refused to doubt and instead opted for the certainty of „I think therefore I am“, the version that has now become common philosophical currency.

What are the effects of such a common philosophical currency?  To think is to conduct an inner narrative.  This process of inner narrative is composed of process on one hand – how we narrate to ourselves; and content on another hand – what we narrate to ourselves.  Equating the process of one’s, or the „I’s“, thinking or inner narrative with being results in multiple errors in our knowledge.  Allow me to mention two, that are particularly relevant to my feeling like Jonah inside the whale.  Both of these errors refer to difference.

Let us consider the case of a mind that is not one’s own.  Let us assume that this other mind that is not one’s own, holds a different content to the contents in one’s own mind; or that it utilises a different system of evoking and arranging contents and thus of delivering meaning; or that it differs from one’s own mind in both content and process.  Those who believe that being in the world and knowing in the world is based on „I think“, may very easily come to the conclusion that a mind that uses different contents for representing and different processes of combining contents does not think at all, and therefore does not represent an „I“ at all.

Let us now go on to assume that this mind that is not one’s own is embodied.  It is easy to see how such an embodied being that is not oneself, that does not think as oneself does, and therefore is said not to think, is very likely to evoke in one’s mind the content „They do not think, therefore they are not“.  Since the thinker of „I think therefore I am“ perceives of themself as human, those who think differently are perceived of as being not like me, or not human.  As we know, this denial of the human value of other human beings has the effect of raising the human value we ascribe to ourselves; and as we also know, this mechanism of differential attribution of humanity has been responsible for much of the violence that human beings have visited on each other.

I make this point not to discredit the Enlightenment.  It is very hard for me, someone who is not personally connected directly to the history of Europe and its narrative, to imagine what life here was like during the Dark Ages through the Middle Ages, and how deeply the thought revolution that was the Enlightenment was needed.  My point is to add my voice to those who say the Enlightenment of yester-century has run its course so that we, all of us on this planet today are in great need of a new enlightenment.

The knowledges of yesteryear and yester-century do not suffice.  They did not save us.  In my part of the world, our philosophy of living was encapsulated in the idea „I am because you are“ now recognised as the philosophy of ubuntu.  This philosophy is still expressed in greetings such as „I am well if you are well too“, but this philosophy did not save us.  We must invent new thought, drag it out from where it is nascent in the folds of the universe to effect the paradigm shift in our ways of knowing and valuing and ascribing meaning that is necessary for our survival as we see oceans polluted, ozone depleted, climate changing, temperatures and shorelines rising, diseases ravaging in spite of science, hunger proliferating, and black bodies drowning in oceans on their way to join those who first sailed to join them, becoming this epoch’s most enduring sacrifice to what it calls progress.

There will be no miracle cures for our errors of thought.  What we can look to is to change our thought patterns word by word, consciously and consistently over time, and to persevere until results are seen in the way we do things and in the outcomes of our actions.  I would like to suggest that one way in which the human community in Germany may contribute to do this is through changing thinking around the N-word.  I have heard that there is an ongoing dispute here about the nature of the N-word and whether it is inherently violent, with some arguing that it is not, so that those who choose to use it are not choosing to use a violent, but only a factual content.  At the same time, those who are the object of those who use the N-word to refer to them, and their allies in the country, testify to the N-word’s violent nature.  In such cases, the choice is ours, whether to valourise the „I“ of „I think“ or to look beyond this „I“ to „We“ in our choice of the contents we entertain in our minds.  To look beyond the „I“ to the „We“ could lead to mind-expanding reformulations of the Frenchman’s phrase, to, for example, „We think, therefore we are“; or even to „We are, therefore we think“, thereby, with this latter, changing the location of valourisation from the rational „think“ to the experiential „are“

Indeed, my sense of being inside the whale may not apply only to myself.  It is increasingly clear to me that we are all inside the whale of our current paradigm.  Unlike Jonah, we will not be vomited out as this paradigm that we exist in is of our creation.  We have constructed it through our own choices, according to what we perceive of as knowledge and certainty.  We will emerge, if we emerge at all, through our own choices to dismantle these constructions and build sustainable others.

Our choices of thought content and process are ultimately a choice between violence producing and peace producing contents and narratives.  This is true whether these contents and narratives are expressed only to ourselves in thought, or whether we go on to express them to others around us.  Both are generative.

The relationship between thought and narrative and violence and peace is what makes the Peace Prize of the German Book Trade so remarkable.  The German Book Trade recognises that the symbols, the words that are put down in books are active in the way that they transmit themselves into our minds and influence our thoughts, with the result that these words in books can play a part in shaping our tendencies towards either peace or violence.  The German Book Trade has chosen to honour those contents, words and narratives that promote peaceful understanding of the differences we perceive to exist between us.  Indeed, that someone such as myself, who in not-so-distant ages past was, on the basis of several demographics, categorised as not thinking at worst; at best, not thinking in any way that is valuable, and therefore not existing in any way that is valuable, is awarded this prize today is testimony to the capacity we have as human beings for transformation.  And so I would like to end by wishing us all happy, paradigm-shifting reading of the kind that effects positive transformation for peace, that is championed so excellently by the Peace Prize of the German Book Trade.

Thank you for your attention this morning.

About

Tsitsi Dangarembga

Tsitsi Dangarembga, born on February 14, 1959 in Mutoko in present-day north-eastern Zimbabwe, is one of the most important writers, playwrights and filmmakers in her country. Her internationally successful trilogy of novels tells the story of a young woman striving for self-determination in post-colonial Zimbabwe and illustrates the complex mechanisms of oppression associated with gender, colonialism and racism. In 2018, her debut novel Nervous Conditions (1988) was included by the BBC on its list of the 100 most important books that have shaped the world. The 1993 film Neria is based on one of her stories and counts among the most popular films in Zimbabwe. Her latest novel This Mournable Body was shortlisted for the Booker Prize in 2020. In addition to her work as an author and filmmaker, Tsitsi Dangarembga has been active for many years in promoting freedom, women’s rights and political change in Zimbabwe. In 2021, she received the PEN Pinter Prize as well as the PEN International Award for Freedom of Expression, which honours authors who continue their writing despite persecution. On October 24, 2021, she was awarded the Peace Prize of the German Book Trade.

Picture: © Mateusz Żaboklicki

Chapter 1
Creativity Innovation Transformation

Innovation Through Universitas

Kerstin Pell & Christopher Lindinger

Vice Rectorate for Innovation & Researchers at Johannes Kepler Universität, Linz

Innovation Through Universitas

The complexity and urgency of current conflict areas poses major challenges for us as a society. Digital and environmental changes are confronting us with a range of unknowns, fundamentally re-sorting our world, and doing so at an enormous speed. Automation and artificial intelligence are permeating the entire economic system, raising fundamental questions, fundamentally changing our everyday lives, and redefining human work. The consequences of global warming, from hurricanes and floods to glacier melt, are pervasive, devastating, and express the need for rapid action. The European Commission’s current work program (2021) not only puts „twin green and digital transitions“ at the top of the political agenda, but also emphasises the close intertwining of green and digital transformation. In this context, it is more important than ever to focus on their interdependencies. The Covid-19 pandemic recently showed how interdependent and interrelated everything is and how highly interconnected our world is. In a short period of time, the virus held the entire world in thrall, had an impact on all areas of our society and required cooperation across borders, institutions and disciplines.

The complexity of these challenges and the multidimensionality of networked systems require the dovetailing of different working methods, perspectives and approaches from science, business, politics, society and art. Only by entering into these synergies beyond one’s own institution, with other scientific disciplines and the integration of different actors, can novel and sustainable solutions be found. This results in a systemic change on all levels of our society. The relevance, potentials and possible practices will be elaborated in this paper using the example of higher education and the re-interweaving of art and science.

While art and science were once closely interwoven and mutually stimulating sources for the creation of something entirely new, with the end of the Renaissance they were steered in separate directions. In order to cope with the ever-increasing wealth of knowledge, the disciplines became detached from one another, leading to a high degree of specialisation and the fragmentation of knowledge.

This liaison between art and science needs to be re-established and strengthened in light of the need for innovative solutions and pressing societal and social issues. The pursuit of new knowledge and the search for solutions in the unknown have always been the driver and motor of both science and the arts.

„The analogical spirit is not only a matter of art, but also of science. May the criteria be different, artistic and scientific creativity have this in common, that it is about discovering, uncovering, endowing, or visualizing connections.“ (Gabriel 2017, p. 194)

Creative thinking, which in science as in art has led to new insights and discoveries is, as Gottfried Gabriel states, a unifying element. This makes it possible to recognise connections and to combine the familiar in new ways. As some well-known examples from the history of science show, it was often a creative idea that led to the formation of a new hypothesis, the subsequent verification of which brought the long-awaited solution to a problem. Expertise and methods for testing the hypothesis are essential. However, discovering, inventing and finding something truly new also requires creativity, which makes it possible to lead in a detached way beyond the limits of the possible.

Alexander von Humboldt’s educational ideal and ideas about the university („universitas litterarum“ = „community of the sciences“) are based on holistic education in the arts and sciences and are becoming increasingly important due to current developments. Through their inherent creativity, imagination as well as execution and testing of new ideas, art and science are connected more than is generally assumed. Both are accustomed to navigating through uncharted terrain, do not shy away from complex problems, and, by exploring and creating the radically new, are the source and impetus of innovation in our society. Through shifts in perspective, mutual inspiration, and different approaches and methods, collaboration holds the potential to unleash the creativity that today forms the foundation of 21st-century skills. It is essential to focus not only on interdisciplinarity but above all on transdisciplinarity in education and research so that we do not run the risk of losing sight of the interrelationships in view of the high degree of specialisation on the one hand, and on the other hand so that new ideas can be brought into the world through mutual inspiration.

“By seeing the big picture—the interrelationships of knowledge that liberal arts offer—workers of the future can be fluid enough to adapt to changes beyond their individual control.” (Needle et al. 2007, S. 114)

This change is also clearly manifested in the change in the types of tasks occurring in the workplace. Since the 1970s, a steady increase in „non-routine analytical tasks“ and „non-routine interpersonal tasks“ can be recorded, as stated in the current OECD report. In light of the digital revolution, which is drawing a new profile of activities, „education systems must also undergo transformative change.“ (OECD 2020) The study „The Future of Employment: How susceptible are jobs to computerisation?“ by Frey and Osborn of Oxford University also caused a stir, predicting that some 47 percent of U.S. workers will be at risk. (Frey and Osborne 2013) In the study „Solving future skills Challenges“ (Universities UK 2018), the World Economic Forum and the OECD are united by the prediction that digital transformation will have a significant impact on many areas of our lives. In order to respond to these new conditions and remain capable of acting, there is a consensus that new skills will be needed, the teaching of which has been pushed too little or hardly at all to date.

“At the same time, technological change and shifts in job roles and occupational structures are transforming the demand for skills at a faster pace than ever before. Therefore, imperative for achieving such a positive vision of the future of jobs will be an economic and societal move by governments, businesses and individuals towards agile lifelong learning, as well as inclusive strategies and programmes for skills retraining and upgrading across the entire occupational spectrum. Technology-related and non-cognitive soft skills are becoming increasingly more important in tandem, and there are significant opportunities for innovative and creative multistakeholder partnerships of governments, industry employers, education providers and others to experiment and invest in new types of education and training provision that will be most useful to individuals in this new labour market context.” (World Economic Forum 2018, S. 22)

In order to prepare young people for the future world of work—the characteristics of which we can only guess at today—educational institutions have a central role and responsibility. New competencies will become necessary and require a rethinking of our knowledge transfer, learning and training opportunities and research. The rapid development of alternative models and approaches is therefore urgently needed. In addition to the acquisition of sound technical as well as broad contextual knowledge, the training of creative, social and communicative skills is central. The competence to apply this knowledge in different situations is the key to solve complex problems. Only through the power of creativity, „out of the box“ thinking, practical work and an interdisciplinary approach can entirely new ideas and approaches to solving complex problems be developed.

In the TRANSFORM project, this objective finds its first prototypical approaches. In a cooperative effort between Johannes Kepler University, the University of Applied Arts Vienna, Danube University Krems and Ars Electronica, new approaches to research and university teaching are being explored and tested. The development of future-oriented, transdisciplinary and inter-university teaching forms and formats is at the centre of the project.

The Pangolin Scales shows how new, groundbreaking inventions can be created through the collaboration of art and science. The work was realised as part of the LIT Special Call Ars Electronica of the Johannes Kepler University Linz in 2020. The call promotes the shaping of innovative ideas through the collaboration of science and art. The Pangolin Scales features an extraordinary scale dress that moves and interacts with its environment, controlled solely by the wearer’s power of thought. This is made technically possible by a world-first, 1,024-channel brain-computer interface (BCI) that is capable of extracting information from the human brain with unprecedented resolution. It was developed by researchers at JKU’s Institute of Integrated Circuits and brain-computer interface experts at g.tec medical engineering GmbH. The impetus and inspiration for the project was provided by fashion tech designer Anouk Wipprecht, who also participated in the development. The LIT Special Call Ars Electronica Festival has been held annually since 2020.

Photo: The Pangolin Scales / Thomas Faseth (AT), Harald Pretl (AT), Christoph Guger (AT), Anouk Wipprecht (NL)

This project is part of LIT-Projects, JKU Campus. The Pangolin Scales demonstrates the world’s first 1.024 channel brain-computer interface (BCI), which is able to extract information from the human brain with an unprecedented resolution to control an interactive, fashionable dress. For further information please visit: https://ars.electronica.art/keplersgardens/en/the-pangolin-scales/

Copyright Information: Tom Mesic

Harnessing the potential of art in reshaping the European economy, in line with the goals formulated in the EU Green Deal and New European Bauhaus, is the central concern of the 12 S+T+ARTS residencies planned for 2021/22. Together with external experts from science, society, politics and business, artists will be invited to act as catalysts for change and develop concepts for a sustainable future.

As a creator of new ideas, a mediator between science and society, and a facilitator of creative, social and communicative skills, art holds enormous potential for research and education. In view of current fields of action, a closing of ranks between science and art is urgently needed, and the potential that their entanglement holds must be exploited.

References

TRANSFORM – Digital and Social Transformation through New Directions in Research and University Education is a cooperative project of Johannes Kepler University Linz, University of Applied Arts Vienna, Danube University Krems and Ars Electronica, financially enabled by the Austrian Federal Ministry of Education, Science and Research.
Zur Website

Manifest Innovation durch Universitas – written by Johannes Kepler University and the University of Applied Arts
See here: www.jku.at/en/manifest

The Pangolin Scales (2020)
Information & Videos at: Ars Electronica Festival 2020; Institutswebsite

All LIT Specialcall Ars Electronica Projects 2020: https://www.jku.at/ars-electronica-2020-in-keplers-garden/

All LIT Specialcall Ars Electronica Projects 2021: https://www.jku.at/ars-electronica-2021-a-new-digital-deal/

S+T+ARTS Regional Centres | Repairing the Present (2021/22)
The Johannes Kepler University is a scientific partner in the Challenge nº2: Circular Futures.

Sources

European Commission (2021): Commission work programme 2022. Making Europe stronger together.
Online at: https://ec.europa.eu/info/sites/default/files/cwp2022_en.pdf

Frey, Carl Benedikt; Osborne, Michael (2013): The Future of Employment: How susceptible are jobs to computerisation?
In: Oxford Martin School, 01.09.2013. Online at: https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/, zuletzt geprüft am 04.11.2020.

Gabriel, Gottfried (2017): Kreativität und Interdisziplinarität in den Wissenschaften.
In: Hanna Kauhaus und Norbert Krause (Hg.): Fundiert forschen. Wissenschaftliche Bildung für Promovierende und Postdocs. Wiesbaden: Springer VS, S. 191–201.

Needle, Andrew; Corbo, Christopher; Wong, Denise; Greenfeder, Gary; Raths, Linda; Fulop, Zoltan (2007): Combining Art And Science In „Arts and Sciences“ Education. In: College Teaching 55 (3), S. 114–120.

OECD (Hg.) (2020): OECD Lernkompass 2030 OECD-Projekt Future of Education and Skills 2030 – Rahmenkonzept des Lernens. Unter Mitarbeit von Bertelsmann Stiftung, Deutsche Telekom Stiftung, Education Y e.V., Global Goals Curriculum e.V., Siemens Stiftung.

Universities UK (2018): Solving future skills challenges.
Online at: https://dera.ioe.ac.uk/32069/1/solving-future-skills-challenges.pdf.

World Economic Forum (2018): The Future of Jobs Report 2018.
Online at: https://www3.weforum.org/docs/WEF_Future_of_Jobs_2018.pdf.

About

Kerstin Pell

Kerstin Pell works at the Vice Rector for Innovation and Researchers* at JKU and coordinates projects at the interface between art and science. She is responsible for the project „TRANSFORM – Digital and Social Transformation through New Paths in Research and University Education“ in cooperation with the University of Applied Arts Vienna and the Danube University Krems. Before that she worked in the educational and cultural sector.

Picture © JKU / Florian Voggeneder

About

Christopher Lindinger

Christopher Lindinger has been concerned with the social impact of new technologies and the associated cultures of innovation for more than two decades. He is considered a founding member of the Ars Electronica Futurelab and was responsible for R&D activities as co-director of the lab. Since 2019, he has been Vice Rector for Innovation and Researchers* at JKU.

Picture © JKU / Florian Voggeneder

Chapter 3
Digitalisation Philosophy Society

A Plea for Digital Humanism

Eva Czernohorszky & Georg Sedlbauer

Vienna Business Agency

A Plea for Digital Humanism: How we can set the correct course for the future

1. The system is failing! 

Ground-breaking technological innovations are causing fundamental changes to our society, both for the better and for the worse. 

Our ability to reflect and create is what sets us humans apart from other species. We love to develop ideas and are proud of our new achievements. At the same time, however, we are afraid of change. There are good reasons for this. History has taught us that ground-breaking innovations also often have unintended consequences that present us with great social challenges. 

In this sense, the invention of the printing press in the 15th century not only laid the foundation for emancipation and enlightenment, but was also an instrument for propaganda and thus one of the precursors of the increasing polarisation of our society, culminating in riots and mass murders in the 30 Years War (Beerens, 2008). 

At the end of the 18th and beginning of the 19th Century, the steam propulsion came up and became a game-changer. The use of steam engines increased productivity and made it easier to travel and trade goods around the world. At the same time, however, it led to structural unemployment and growing inequality and was thus amongst others an initiator of the two World Wars in the 20th Century (Perez, 2017). 

Without steam engines, the industrial revolution would not have been conceivable in the way it took place. Coal was the fuel for this increasing industrialisation. It is true that coal has become less important, but the overall consumption of fossil fuels has continued to rise until the present day. The greenhouse gases that are released this way have led to the climate crisis, which is the greatest threat humanity is currently facing.

Microchips have ushered in radical changes since the 1970s. The Internet has accelerated this development further. As a global computer network for the decentralised operation of various services, it has created fundamental change in the economy and in our society since the 1990s. It is now easier than ever to overcome geographical borders, we have access to unlimited knowledge, our everyday life has become even more convenient in many ways and some groups have seen the opening up of completely new opportunities to participate in and shape society.

Internet pioneers saw the basis of completely new freedom in this technological innovation. The Internet was to become the open platform on which information was shared free of charge and monopolies of power could be undermined. It was driven by a counter-culture and was characterised by a very strong sense of freedom. In his much-acclaimed article “How the Hippies Destroyed the Internet”, Moshe Vardi (2018) describes how the lack of transparent market mechanisms led to the development of non-transparent, web-based business models. It is precisely because the Internet does not belong to anyone and is provided to us all at no cost, and therefore cannot be monetised as such, that business models were developed that aim to maximise clicks and increase advertising value while the information appears to be “free of charge”.

This indirect monetisation of the Internet forms the basis for many worrying developments. Fake news is spread across social media and is undermining democracy. Filter bubbles distort our perception. Digital monitoring technology leads to a loss of privacy and companies act in a non-transparent manner while consumers are transparent (Strassnig et al. 2019). Large technology companies influence our behaviour with algorithms in order to make even more money. Many of the most profitable companies have secured a worrying monopoly on the Internet and beyond with digital marketplaces and platforms. 

Given these developments, Tim Berners Lee, the inventor of the World Wide Web, attracted attention in 2017 as he was warning that “the system is failing”. 

It almost seems like digital technologies have taken over and are shaping our society and our culture today. For decades now, we have seen regular dystopian magazine headlines with alarming predictions that robots and artificial intelligence will take over. However, history has taught us that inventions and technological developments do not just happen, but rather are always the product of social culture. Or as the French philosopher Gilles Deleuze (1986, P. 39) put it, “The machine is always social before it is technical”. Charlie Gere (2008) also provided evidence that digital culture is not the product of digital technologies but digital technology is the product of digital culture. Society is not the victim of technological developments but rather the very thing that creates and shapes new technologies.

Therefore, it is up to us to mould digitalisation in such a way that it benefits us humans and does not lead to our downfall. Experts are increasingly calling for elected governments to play a strong role in the shaping of our digital future. The market will not take care of it for us.

2. What can cities do for a human-centred digitalisation

The Republic of Florence is considered to be the birthplace of the Renaissance. Soon other Italian city-states followed. In general, cities were the main drivers in the transition to modernity in the 15th and 16th century. Once again, cities should now play a vital role in the New Renaissance and could be the nucleus for a human-centred digitisation.

The City of Vienna aims to shape the Next Renaissance in the digital transformation of society and economy. With its Digital Agenda 2025 Vienna hat set the framework for a Viennese Way of digitisation and has defined 12 principles as guidelines for its journey into the digital future in a dialogue with representatives from companies, research institutions and civil society initiatives that was broad and, of course, digitally supported. Equal opportunities, participation, focus on service, an open culture of error, gender equality, innovation, consolidation, sustainability, openness, cooperation with the regional economy, independence and security are to characterise the Viennese path of digitalisation

This commitment of the City of Vienna is supported by the Vienna Manifesto for Digital Humanism, which leading scientists proclaimed in Vienna in May 2019. In it, they formulate a “call for reflection and action in the face of current and future technological development” and announce 11 key demands to academic communities, educators, industry leaders, policy makers and professional societies around the world.

The commitment to digital humanism also points the way forward for Viennese economic policy. The Viennese path to digitalisation was pinpointed as a central topic for economic policy in the new Viennese economic and innovation strategy WIEN 2030. Vienna is to stand for digital solutions that guarantee fairness, transparency, safety and self-determination. Vienna does not want to copy Silicon Valley, but rather quite the opposite. It wants to build on the fact that Vienna already has an excellent reputation around the world when it comes to cyber security, digital citizens’ rights, transparent and trustworthy artificial intelligence, assistive technology for older and handicapped people and the calculation of complex predictions for the future.

In this connection, Vienna’s rich tradition in art, culture and science inspires and secures the basis for a vibrant and democratic society of the future. Art and culture create social spaces that need to be open and accessible to the population as a whole and in its diversity (Stadt Wien, 2021). Through the intersection of culture and technology in the field of the creative industries, new points of access as well as innovations are created. This is at the centre of our focus on Culture & Technology in the creative industries in accordance with the motto Digital Humanism (Vienna Business Agency 2022).

As employees at the Vienna Business Agency, we ask ourselves if it is possible to position Vienna as a pioneer for digital humanism in the international race for talent and business ideas and to differentiate Vienna from other emerging centres of innovation. 

In this article, we discuss concrete developments in which digitalisation brings dynamic and sometimes also worrying changes. We believe that we have collected noteworthy ideas and concrete initiatives that show how the course for the future can be set correctly in the spirit of digital humanism.

3. Who owns the data? 

If we set the course correctly, then people will gain sovereignty over their data.

Data has become a central building block of capitalism in digital society. In her book “The Age of Surveillance Capitalism” Shoshana Zuboff (2019) describes very vividly how companies have commercialised data about our behaviour and how they have created a market for it. The ubiquity of “smarter” technology today, from a loudspeaker to a child’s toy, makes it possible that conversations, patterns of behaviour, habits, emotions, etc. can be collected. Some of this data really is used for product improvements, but smart assistants also collect and process data that goes well beyond that. This data, which Zuboff calls “behavioural surplus”, is converted into prediction products, or calculations concerning a person’s next actions. In this way, humans become a free commodity for the data economy through their behaviour on the Internet. Companies like Google, Amazon, and Facebook (Meta) generate billions based on their behavioural predictions. 

However, it is not only predictions that are commercialised but also the modification of behaviour by smart technology. In some cases, social media makes people addicted on purpose, influences elections and purchase decisions. That mainly happens in secret and is not visible to the users. Surveillance capitalism was created as a business model to monetise the use of “free of charge” Internet (Zuboff, 2019).

The European Union already reacted to this development in 2016 with its General Data Protection Regulation (GDPR) to protect users from surveillance capitalism. This Regulation has been directly applicable in Austria since 2018 and is therefore binding for all organisations that process data. It obliges the implementation of Privacy by Design as well as Privacy by Default and guarantees private individuals a right to get information about and claim the deletion of their data. The GDPR imposes high fines in the event of violations. 

Politically, this regulation is a great success, attracting a lot of attention worldwide and serving as an example for other regions. Further regulations followed or will likely follow. The Data Governance Act and above all the Data Service Act will further strengthen the state’s right of intervention and create more transparency.

We see this increase in state intervention as a positive development. These regulations are necessary, but not yet sufficient. Since the GDPR came into effect we have observed that companies make the necessary declarations of agreement as complicated as possible, so that the users of Internet services give their authorisation for the use of all data without even knowing how the data is processed. Rights and obligations concerning the handling of data are transparent in theory but in practice they are unknown and data protection continues to be a challenge for individuals.

At the same time, data protection limits innovative business models and is also often seen as an obstacle in research. It prevents researchers from breaking down data silos and exchanging data from different sources to analyse complex correlations. While the implementation of GDPR has presented small and medium-sized companies with great challenges, large companies hired lawyers who adapted their terms and conditions in such a way that they hardly needed to adjust their data handling in practice.  

Further technical and non-technical approaches are therefore necessary to ensure the consistent protection of private data. One interesting proposal comes from the Austrian association OwnMyData, who considers itself a data sovereignty enabler for individuals and companies. The association recommends making consent forms machine-readable and also provides a technical solution for this, with which you can record how you want to handle your data. An algorithm aligns these preferences with the machine-readable information about how a service processes data. Consent is given automatically by the individual values that were entered. Otherwise, consent has to be given or refused manually. This can simplify the handling of complicated declarations of consent. Unfortunately, it is still rare for providers to publish their data processing information in a machine-readable manner. Additional state regulation may be required. 

Corresponding data competence among citizens is necessary for citizens to use and share their data in a self-determined manner. The state is also challenged to ensure the teaching of humanistic values, knowledge about the mechanisms of the data economy and skills in handling data by the publicly funded education system. Currently, many large companies are benefiting from the lack of data competence in the population.

Data sovereignty is the objective. This means the right to self-determination, the right of each individual to determine when, for what purpose and at what price his or her data can be used. Data sovereignty also enables full control over people’s data – regardless of whether this is personal data or the data of a company. 

Still, data sovereignty should also promote innovation by encouraging self-determined data exchange and a modern data economy. Data donation is an exciting idea that allows someone to actively support civil society initiatives, research projects and innovative business ideas by sharing your data. Data that is provided voluntarily can lead to ground-breaking insights and thus improve the lives of all. 

We also find the MyData initiative noteworthy. It is a global association of scientists, lawyers, software developers and political activists who wish to drive a human-centred data economy.  MyData aims to advance the discourse on data sovereignty with position papers, concrete case studies and regular meet-ups at the regional hubs: “The core idea is that we, you and I, should have an easy way to see where data about us goes, specify who can use it, and alter these decisions over time.” (MyData)

4. Open as a matter of principle?

If we set the course correctly, the many will benefit from new insights and the data that is collected.

Open Data is data that can be made available for free use in a standardised and machine-readable form. Cities are at the forefront of this movement. This data may be used, distributed and re-used for any purpose. Personal data and other sensitive data cannot, by definition, be Open Data. There are similar concepts, which sometimes overlap, in the areas of Open Source, Open Hardware, Open Educational Resources and Open Access in the scientific sector. The term Open Government Data relates specifically to the public sector.

Open Data and Open Government Data provide a great additional social value. Positive social, political and economic effects, in particular, have been shown. Open Government Data strengthens transparency, promotes the provision of innovative public services, favours the participation of citizens in political processes and plays an important role in the generation of social capital in a society. Company founders develop new business models that would not have been possible before, administrations offer central databases that can be used commercially, scientific work can be accelerated, and processed data improves decision-making processes by various stakeholders (Gurin, 2014). Concrete economic benefits are also well studied. In the study “The Economic Impact of Open Data” (2020), initiated by the European data portal, a market size of 184 billion Euros was calculated in the year 2019 for the EU27 countries plus Iceland, Liechtenstein, Norway and Switzerland. 

The relevance of Open Data and Open Government Data was recognised early in Europe. The European Union already issued the Public Sector Information (PSI) directive in 2003. The directive aimed to make more data from public administration accessible to the public. In 2019, the directive was replaced by a new one so that data from public companies and publicly funded research data is also covered by the directive. Moreover, the availability of dynamic real-time data and application programming interfaces (APIs) and the use of standard licences are pushed, and the charging principles are simplified and made more transparent.

The City of Vienna has taken on a pioneering role in the area of Open Government Data. Vienna was the first German-speaking city with a dedicated Open Data portal. More than 500 data sets provide detailed information on one-way streets, public transport, historical aerial images, measurement data on air pollutants and Wi-Fi location, to name just a few of the areas. The City of Vienna is following the guiding principle of “open by default”. This means that all databases that are classified as public are published as Open Government Data. In the current ranking of the Open Data Maturity Report 2020 Austria is in the leading group of “Trend Setters” in 7th place of all 27 European states.

There are numerous databases, particularly in public administration, which cannot be published because of data protection requirements. However, these data sets have a particularly high potential for society, research and, with some caution, also companies. Technologies that protect privacy but still allow evaluation can help to increase this potential. The creation of opportunities for targeted evaluation in trusted environments with transparent and safe processes that guarantee the lawful processing of this kind of sensitive data, would have a major effect on the innovative use of this data. This would make it possible to use data as an instrument for public funding.

So-called data synthesization is another approach. Here, AI technology learns the patterns and statistical correlations of a data set and then generates a synthetic, completely anonymous data set. This data set does not contain any personal information but is still highly statistically representative, with the quality retained for analytical purposes, unlike with conventional anonymisation techniques. The City of Vienna is also testing the creation of synthesized population register data in a pilot project.

Felix Stadler and Mélanie Dulong de Rosnay (2020) describe a promising approach with the Digital Commons, a kind of digital common ground. They point out that several parties are often involved in the creation of data and it is not possible to simply allocate data to one person or organisation. Stadler (2020) names electric scooter sharing as an illustrative example. The data is created jointly by users, mobility providers, other road users, the city and other stakeholders. However, it currently “belongs” exclusively to the electric scooter provider. At the same time, open data is processed by large companies and the profit that is made in this way is privatised, even though many stakeholders have contributed to the generation of the valuable data. Stadler argues that data commons provide a third way to produce and use data collectively. In this process, the stakeholders who are involved need to jointly establish rules on how the data can be used.

5. Can we trust artificial intelligence?

If we set the course correctly, then digitisation does not heighten human prejudices but rather guarantees transparency and fairness.

Artificial intelligence (AI) is a promising technology and is already used in various areas such as image recognition, human speech processing and assistance systems. When used correctly it can improve the common good and our quality of life. However, AI also has a dark side. 

In general, applications that are based on AI use historical data. This serves as training data to teach the desired behaviour to artificial intelligence. The rules upon which these decision patterns are based on remain unrecognised and, above all, unexamined. We call it a black box. A lot of training data contains unconscious biases. In practice, this leads to questionable decisions or predictions. As decisions by AI cannot be traced there is a very serious risk that existing biases will be further exacerbated and, additionally, will be perceived as the seemingly objective decisions of a machine.

There are numerous concrete examples of this: Amazon used AI, at least in test settings, to prioritize applications from potential employees. The AI displayed a clear gender bias after it was trained using the CVs of the predominantly male team members. Applications including the word “woman” were automatically rated badly. As a result, applicants who had attended a “Women’s College” had a substantially worse chance of being successful in automatic recruitment than other applicants (Dastin, 2018). 

Another alarming example comes from courts in the USA that used COMPAS software to estimate the probability of reoffending. Historical data showed that white people were evaluated in a more positive way than black people (Tashea, 2017). The software should lead to neutral decisions but in practice, people’s racist and misogynistic biases were further exacerbated by the algorithms, and seemingly objectified.

Strong regulation is therefore needed here as well, so that AI is able to enhance the common good and our quality of life. The European Commission has also taken on a pioneering role here and has formed an expert group to create a guideline for trustworthy AI (HLEG, 2019). According to these regulations AI must adhere to all valid laws and provisions, follow ethical principles and stay robust with regard to technical and social issues. The ethical principles are based on fundamental rights: respect for human autonomy, the prevention of harm, fairness and accountability. Concrete demands for trustworthy AI are the priority of human decisions, technical robustness, protection of privacy, transparency, ecological and social well-being, non-discrimination and fairness as well as accountability.

The next step is to embody these principles in law. The European Commission submitted a first draft for regulating the use of AI in spring 2021. The proposal aims to create a legal framework for trustworthy AI. The law follows a risk-based approach and classifies applications into different risk classes. AI applications with unacceptably high risk because they violate fundamental rights should be prohibited. For example, a toy with an integrated language assistant that should encourage minors to engage in dangerous conduct should be banned. Applications with high risk should be strongly regulated. There are high-risk systems in many areas, including the education sector, where systems that are designed for decisions concerning university admission or for the evaluation of students, are classified as high-risk systems. Most AI applications, however, are considered to be low-risk and therefore are hardly regulated. 

There is no schedule yet for when the directive will come into effect and many stakeholders do not think that the draft goes far enough. Even if this regulation initiative is in principle going in the right direction, many demands are being made to block significantly more applications or to regulate them more strongly. Human Rights Watch (2021) argues that an approach, that is too narrow, has been chosen and that the focus lies only on the technical avoidance of biases (also called debiasing). 

Action is also being taken at a municipal level. The City of Vienna has developed its own strategy for the use of AI in 2019 with the involvement of scientific, economic and civil society experts as one of the first European cities. In the Viennese AI strategy, one chapter is dedicated to the topic of ethics and risk and ensuring human-centred AI. The strategy document states that: “Transparency, traceability and verifiability must be guaranteed in AI systems so that effective protection against distortions, discrimination, manipulation or other improper uses is guaranteed, particularly with regard to the use of forecasting and decision-making systems. This also means that the decision-making sovereignty is not left to a computer system, but remains the responsibility of a human”. 

The certification of AI systems is also an important step to achieving their trustworthiness. The public utility company in Vienna (Wiener Stadtwerke) has positioned itself as a pioneer in this regard. This group of companies organises public transport and the energy system in Vienna on behalf of the city and is thus an essential player in the city’s organisation and development. The public utility company in Vienna was the first organisation in the world to have an AI solution certified by IEEE in 2021, thus ensuring its ethical soundness. IEEE is the world’s largest technical professional association with more than 400,000 members and has developed its own certification programme for ethically sound software systems (Ethics Certification Program for Autonomous and Intelligent Systems). This certification is a designation for safe and trustworthy AI systems and aims to achieve transparency, accountability and the prevention of biases.

In connection with Vienna’s rich cultural tradition, art and design can take on the important role of contributing interference or intervention in order to offset the supposedly objective “decisions” made by machines, and to counter the chaos of new media through active skill building. With our focus on Culture & Technology, the Creatives for Vienna and Content Vienna competitions, we promote creative innovations in the field of digital design at the Vienna Business Agency and support their implementation. (Vienna Business Agency, 2022)

6. Forever young?

If we set the course correctly, then digitalisation will provide us with additional, healthy years of life. 

The aging of society and the increase in chronic illnesses is placing enormous demands on the health system. At the same time, digitalisation promises ground-breaking improvements, particularly in the health system. In diagnostics, some machines are already trumping what humans can achieve concerning the speed, precision and even analytical interpretation. In his book “Deep Medicine”, the cardiologist and geneticist Eric Topol shows how AI is fundamentally changing medical research. AI tools allow us to learn more about ourselves than we could ever imagine (Topol, 2020).

In their book “Die digitale Pille” Edgar Fleisch and his colleagues from the University of St. Gallen also showed how digitalisation can contribute to a healthy life and an efficient health system: Big Data and AI improve diagnostics. Standardised treatments will soon be a thing of the past because therapies can be tailored individually to each patient in the digital age. Telemedicine permits a regular exchange on an equal footing between doctors and patients and comprehensibly processed information empower us all to live a healthy lifestyle (Edgar Fleisch et al., 2021). 

However, even these rosy prospects for the future are countered by justified concerns. Doctors are already permanently overstretched and human interaction with patients comes up too short. There is a risk that pressure on the system will increase even further if digitalisation promises increased efficiency and reduced costs and is used as an argument for cost savings. Instead, the time that is freed up by machines taking over routine work should improve the individual support of each patient.

This would also incidentally mitigate a second justified concern: We have learned that AI works through pattern recognition. As a logical consequence of this mode of operation, it has blind spots where people differ from the norm, e.g. intersex people have justified concerns that they will no longer have a place in digitalised medicine. This concern can also be countered with consistent customer orientation of the health system.  

The fear surrounding the transparent person, who can only count on support from the public health system if he or she meets the expectations of a healthy lifestyle, is also quite justified. This mistrust of the public health system is the only way to explain why people in Europe cannot be motivated to use digital devices for seamless contact tracing and thus contain infections during the COVID19 pandemic. 

Solid financing of the health system, the reliable protection of highly sensitive health data and the development of capacities to provide this data in anonymised form for research and innovation must therefore be given the highest priority if we wish to use the benefits of digitalisation in the health sector.

INiTS, the Viennese high-tech incubator, has initiated Health Hub Vienna to drive digital health innovations. Pharmaceutical companies, medical product manufacturers, private and public insurance companies, health service providers, and start-ups work within Health Hub Vienna on the development of patient-centred health solutions. At Health Hub Vienna, startups receive custom support in the critical steps associated with the development of products and services and their introduction on the market within a complex health system. There is a particular focus on the fulfilment of regulatory requirements around data protection and the certification processes.

7. Fake or News?

If we set the course correctly, we will stop polarisation and create a transparent media landscape. 

The dissemination of fake news has been a source of concern for a few years now. In his book “Lie Machines”, Philip N. Howard, Director of the Oxford Internet Institute, traces how leading politicians influence people with the help of modern communication technologies, both in democracies and autocracies. Individuals, companies and governments develop “lie machines”, as Howard calls algorithms, that distribute incorrect information and thereby undermine both the authority and legitimacy of persons and institutions and the voters’ capacity for judgement. Howard shows how political interests are manipulated by combining social media profiles with data from credit card history, credit information, political donation records and other data to send tailored messages to individual voters using “microtargeting”. He pleads for an educational offensive so that citizens understand how lying machines work and critically question them. The algorithms for social media services should be subject to public control to stop the dissemination of fake news (Howard, 2020).

The well-known Austrian journalist Corinna Milborn and media manager Markus Breitenecker tackle the dark side of the digitalisation of the media landscape in their book “Change the Game”. They argue that Google, Facebook (Meta) and Amazon are not only useful platforms for the sharing of content but rather a media system that plays content curated by algorithms, in newsfeeds, personalised supermarkets, search results and automatically generated playlists. The targeted distribution of this content can be purchased from these companies at high prices: Google and Facebook (Meta) alone account for 60% of the online marketing market in the USA. Remember: web-based business models have been established because the Internet itself is free of charge. 

Milborn and Breitenecker advocate to learn from past media upheavals how we can win the Internet back from Facebook (Meta) and Google and actively shape the digital media revolution. With media laws the right to freedom of the press had also been contrasted with responsibility on the part of the media companies.

Media companies need to test information for truthfulness, may not invade people’s privacy, must protect minors and the rights of ethnic and religious groups and may not steal content from others. Violations against these regulations will be punished. Furthermore, the state ensures, through antitrust law, media funding and public service media, that there is a diverse media landscape. Milborn and Breitenecker argue that the media companies Facebook (Meta) and Google need to be subject to exactly the same regulations if we want to stop the dissemination of fake news and the increased polarisation on the Internet (Milborn & Breitenecker, 2018).

In 2016, the private TV station that Milborn and Breitenecker work for, namely ProSiebenSat.1 PULS 4 GmbH, facilitated the launch of the 4Gamechangers Festival in Vienna. This annual festivalis a mixture of a symposium, an innovation fair and a cultural festival at which pioneers, visionaries and rebels develop a road map on how digital transformation can be used for the common good. 

In addition to statutory obligations, a varied and innovative regional media landscape is also a recipe against polarisation and the uncertainty that is created by fake news. In Vienna, the „Vienna Media Initiative“ funding programme of the Vienna Business Agency started in autumn 2019 with a budget of 7.5 million Euros. This funding programme is Vienna’s reaction to the increasing digitalisation of the media landscape and aims to promote increased diversity in media and quality journalism.

8. Job guarantee or basic income?

If we set the course correctly, automation does not lead to job losses and performance pressure but rather to a higher quality of life. 

In its Future Jobs Report 2020, the World Economic Forum predicts that 85 million jobs will be lost by 2025 because machines will take over tasks that were previously done by humans. At the same time, the new division of labour between people and machines will create 97 million new jobs. In this context, further training and retraining measures will play an even more important role in the upcoming years than had previously been the case. 

For the state, it is essential to ask how social balance can be achieved considering these upheavals. Wolfgang Becker describes two possible scenarios of how digitalisation could affect the welfare state. Increasing automation could lead to structural mass unemployment because the factor of labour is increasingly losing importance due to greater capital input (e.g. robots, AI). A welfare state that is based on the taxation of labour income would thus face the problem that it needs to support more people with less income. Social equity can then only succeed if there is a radical change in the tax system. However, Becker also counters this scenario with a more optimistic version: digitalisation could create inclusive growth. Digitisation could provide a powerful productivity boost and thus real wage increases for the broader society and even meet the pressure of an ageing society on the welfare state. In this case, the financing of the welfare state would be assured. In Becker’s opinion, no robust evidence currently exists for such scenarios (Becker, 2019). 

In his bestseller “Utopia for Realists” Rutger Bregman advocates for a 15-hour week and unconditional basic income. He argues that our rapid technological advances lead to a polarisation of the labour market, in which jobs for those with many or few qualifications remain stable for the most part while the number of jobs on offer for those with low qualifications is constantly reducing. This causes the foundations of modern democracy to crumble, challenging politics to reallocate the available work and the resulting added value (Bregman 2020).

The philosopher and economist Lisa Herzog also made it onto the bestseller list with her appeal “Die Rettung der Arbeit”. She describes work as something that is fundamentally human and that holds societies together and proposes to ensure work not only for the few privileged people but rather for everyone. She refers to empirical studies that show that even the much-quoted supermarket cashiers enjoy doing their jobs. The point is not only securing your livelihood financially but also about making a contribution to society. The complaint is not about the work itself, but rather about a lack of co-determination and appreciation. This is why Herzog advocates for a job guarantee and democratisation of labour (Herzog, 2019). 

The MAGMA project in the Lower Austrian community of Gramatneusiedl (model project for guaranteed work in Marienthal) aims to provide evidence of the effects of a job guarantee. This study follows on from the 1933 study „The Unemployed of Marienthal“, with which the social scientists Marie Jahoda, Paul Lazarsfeld and Hans Zeisel demonstrated the dramatic social consequences of the closure of the textile factory, which caused many community members to lose their jobs. They showed that long-term unemployment not only meant a loss of income but also resignation and social isolation, which in the end led to health damage of those who were affected.  100 years later the labour market service of Lower Austria with its MAGMA study wants to realise an evidence-based model for a job guarantee in the same town. The aim of the project is to give 150 people who have been unemployed in Gramatneusiedl, as the town is called today, for more than one year a new job. AMS is financing 100% of the wage costs for the jobs in the private sector. New positions will be created in the non-profit sector for people who cannot find jobs in private companies. The project was initiated in October 2020 and is planned to run for 3 years. It is accompanied by economists of the University of Oxford and sociologists of the University of Vienna (AMS, 2020).

It is not yet known whether digitalisation will in the end be the path to an unconditional basic income for all or to a job guarantee. However, it is clear that the increasing pressure on the labour market, the increase in precarious working conditions and the erosion of employee rights are no appropriate answers to the achievements of digitalisation.

9. Equal rights for all?

If we set the course correctly, men and women will benefit equally from digitalisation. 

Looking at the data from Eurostat, one could think that digitalisation is male. Just 17.2% of the 1.4 million Europeans who decided to study information and communication technology, and just 16.7% of the almost 8.2 million IKT workers who were employed in the EU in 2016, are women. Only 19% of managers in the ICT sector are women, while the average in other sectors is 45% (European Parliament, 2018). 

The world of startups, which is dominated by software developers, is also shaped by men. The latest analysis by the Austrian Startup Monitor 2020 shows a slight increase in the number of female founders but the great majority of startups (64%) is still founded by males or by all-male teams. 27% of the founder teams comprised both men and women and just 9% of the startups were founded by an all-female team (Leitner, 2020). 

Female founders also have a disadvantage when it comes to access to capital. An analysis of the investment rounds recorded by Dealroom in 2020 shows that 91% of the invested capital benefited male founders with only 9% going to female founders (Atomico, 2020).

Against this backdrop, the Vienna Business Agency announced the first funding competition for corporate research and development projects, in which only projects that are led or significantly implemented by women are funded. Six FemPower calls have been announced since 2004, supporting Viennese companies to develop new products, services and processes, conditional upon female project leaders. While it was still discussed in 2004 whether there are enough sufficiently qualified women and whether it would do women a favour to stamp them as quota women, measures to fund women in applied research have now become the state of the art. Ongoing monitoring of the funded projects has confirmed that the management roles in the funded projects had a positive effect on the career paths of the participating female researchers. 

The Eurostat figures show that it is still necessary to exercise positive discrimination of women in IT. We also need to already arouse children’s and young people’s curiosity for innovation in nurseries and schools and to overcome traditional role clichés.  The serious changes in the labour market could help to overcome old role clichés: many children and young people will work in professions when they grow up that do not even exist today. In this way, they will no longer be able to orient themselves towards the role models in their direct environment, but rather will need to find their own way. The education system needs to equip them with self-confidence and a solid trust in their self-efficacy for this path.

10. It is in our hands!

It is in our hands to find the right path to digital transformation. We can design digital technologies, products and business models in such a way that they focus on people’s well-being. We can promote broad, participatory and inclusive discourse about digital culture in order to define the digital society and the handling of digital technology. We can also empower people to hold this discourse competently and on an equal footing.

With its intellectual and political tradition, Vienna is predestined to become the capital of digital humanism. In doing so, we can tie in with schools of thought such as the “Wiener Kreis” and the raise of psychoanalysis around Sigmund Freud, with which Vienna also triggered a global revolution in thinking. Digital humanism is the next step in this development and Vienna is the ideal breeding ground for that (Strassnig et al., 2019).

We expect of our elected representatives on all political levels that they recognise the immense social relevance of digitalisation and design the regulatory framework for this in such a way that our privacy remains protected, everyone has equal access to the digital world, market monopolies are prevented and laws are not undermined. In doing so they can count on the expertise of many researchers who have announced their willingness to contribute by approving the Vienna Manifesto for Digital Humanism.

We want to motivate Viennese companies, research facilities and civil society to work together to make our city an internationally respected role model for digital humanism. In 2022, we will start an initiative, to animate as many stakeholders in Vienna as possible to create their own road map for digital humanism.

We would like to quote an appeal in the Vienna Manifesto for Digital Humanism: “We must shape technologies in accordance with human values and needs, instead of allowing technologies to shape humans. Our task is not only to rein in the downsides of information and communication technologies, but to encourage human-centred innovation. We call for a Digital Humanism that describes, analyses, and, most importantly, influences the complex interplay of technology and humankind, for a better society and life, fully respecting universal human rights”.

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About

Eva Czernohorszky

Director of Technology Services at the Vienna Business Agency

Eva Czernohorszky is a political scientist who works on the development of innovation ecosystems. She is Director of Technology Services at the Vienna Business Agency, helped shape Vienna’s economic strategy WIEN 2030 and is active in setting up the European Innovation Community EIT Manufacturing.

Picture: © Karin Hackl

About

Georg Sedlbauer

Technology expert at Vienna Business Agency,

Georg Sedlbauer has received master degrees in political science as well as history at the University of Vienna. Subsequently, he further specialized in the field of Digital Humanities and completed a third master degree at the University of Turku in Finland. He currently works for the Vienna Business Agency. There he consults innovative Viennese companies with a focus on connecting the stakeholders of the regional ICT landscape.

Picture: © Karin Hackl

Chapter 3
Artificial Intelligence Society Transformation

What does it mean to be human in the age of artificial intelligence?

Vladimír Šucha & Jean-Philippe Gammel

European Commission

What does it mean to be human in the age of artificial intelligence?

Introduction

A friend of mine recently complained that ever since his 14-year-old son Jacob downloaded the new social networking app TikTok, he can’t seem to get away from it. My friend says he hasn’t seen this happen to his son before. What has actually been happening with Jacob and his relationship with the new app? Researcher Jason Davis, who has looked into TikTok in detail, describes it very well. Once Jacob started the app, he didn’t have to define his favourite topics or hobbies. The AI algorithms immediately went to work and started analysing Jacob’s behaviour and his emotions. They figured out what he liked and disliked. What he can stand to look at and what he quickly skips over. They started offering him all sorts of content and soon they knew Jacob better than Jacob knows himself. They knew with incredible precision which videos would engage James and which wouldn’t. What content would evoke a positive or negative emotion in him. And this is exactly what plays the most important role in the new type of economy we call the attention economy. Our time and our attention is of great economic value to digital platforms and their advertising partners, as is knowing our likes and activities.

You might say to yourself, I don’t care because I don’t use TikTok and I’m not going to. It’s just that TikTok is just a small and fairly innocuous illustration of something big and transformative that affects us all. Artificial intelligence will radically change our lives and our society. This change, which has in fact already begun, will most likely be the most profound and rapid change humanity has experienced in its existence. We need to start talking about it. Among experts, politicians, but also ordinary people. This change will affect everyone.

The question in the title of this text, which has been asked by philosophers and religious figures for hundreds, perhaps even thousands of years, does not resonate well with ordinary people. But that is likely to change in the next few years. Artificial intelligence, which is entering our lives and the functioning of society at rocket speed, will make us think about what defines a human being and what we already consider to be a machine. We may have to define some new categories that will be intermediate between man and machine. Artificial intelligence is a technology that is, in fact, for the first time in the history of mankind, entering us directly and has the potential to change not only man, but also the society in which we live. In his book Life 3.0, Max Tegmark calls for a broad discussion about the future of humanity and calls it the most important conversation of our time. But it is not just a discussion for elites. It will have to involve virtually everyone who cares about our future and wants to shape it. It is possible, even likely, that we will see more significant changes over the next ten years than we have seen in the last hundred years. This is well illustrated by this year’s report on neuro-technology by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) Commission on the Ethics of Technology. In this report, the members of the Commission call for a review of fundamental human rights. Human rights were defined more than 70 years ago, primarily as the protection of citizens from dictatorial regimes. According to the authors, this is no longer sufficient and people must also be protected from technologies that have the ability to alter our thinking and enter human consciousness.

Good intentions will not protect us from transformational change

Artificial intelligence is already much better at tasks that are narrowly defined, such as recognising images, graphic patterns, sounds, and processing large data sets. Human intelligence still has the upper hand in a number of cognitive and emotional tasks, in the ability to generalise, or to diametrically change the topics it deals with in a fraction of a second. But how long will this be the case? We don’t quite know yet, but we do know that billions of euros are being invested in the world’s largest laboratories in the development of so-called general artificial intelligence that could match human intelligence on these complex issues. However, one thing is already quite clear. The interconnection and interaction between human and artificial intelligence will become a normal part of our lives. It may not even be necessary to use the future tense, as some hybrid systems already exist today. For example, to compensate for various cognitive disorders, so-called AI-based cognitive enhancers are already being used today. They are designed to treat multiple diagnoses and so Alzheimer’s patients have a good chance of seeing their condition improving soon. But what is to prevent these tools from being used on a large scale for ‚recreational‘ purposes? After all, who wouldn’t want to have a better memory, creativity or learn a foreign language faster?

Until now, humans have used their cognitive abilities based on genetic makeup, or on elaborate methods to support our thinking. This means that even the non-wealthy with good cognitive abilities were able to apply themselves in any place in society. In the future, however, this may not be the case. Technology may create a class of super-humans with abilities hardly comparable to those genetically determined. And we’re still not talking about human-brain-computer interfacing, or brain implants. These are not the fantasy and fiction of novels, but a reality being tested in laboratories and companies today. They can significantly help in the treatment of neurological diseases, but they can also lead to so-called digital immortality, in addition to a special class of super-humans. This means that after physical death, our thoughts, memory, and parts of consciousness will be able to exist in virtual space and become immortal. Are we ready for this? How will this change our society? Coping with the challenges associated with new AI-based technologies will require expanding the traditional dialectic of risks and opportunities and viewing them in a broader societal context.

The struggle for human emotions is becoming the struggle of the 21st century

We passionately debate whether machines can have emotions and if so, what they would look like. What we completely miss is that artificial intelligence algorithms are already much better at decoding and influencing human emotions than we are. Couple this with insights from the behavioural sciences, which show that up to 85% of our decisions are based on emotion, and we can see the breadth and depth of the problem we face. How we make decisions defines us as individuals, and our collective decision-making defines our society. Whether it is making a decision in a free and direct election, deciding to buy a product, deciding on a life partner, or any other of hundreds and thousands of decisions, depends on emotions. If someone, or something, is controlling or manipulating our emotions, are we still free people? Liberal democracy and the free market are essential features of our society. But what happens to them if the free decision-making that underpins them is not free? It will not be free because the emotions that are central to decision-making will be manipulated.

Again, we can fall back on innocent intentions that can lead to problems. In the beginning, there were algorithms whose job is to keep the client engaged as long as possible with some content that is mostly „free“ and thus with the accompanying advertising that someone pays for. Artificial intelligence, which sets the algorithms, is defined as a system capable of observing its surroundings and then making autonomous decisions. Artificial intelligence has observed that negative, hateful, often deceptive content attracts people more, and so it naturally makes the decision to offer controversial content more often in order to keep people’s attention longer. One of the negative, and at the beginning probably unintended, consequences is the spread of untruths and the polarisation of society. It is certainly not the only reason for this unhappy state of affairs, but it is certainly one of the important ones. Another unfortunate impact that nobody expected, and one which we still do not fully understand, and which is most likely linked to the digital transformation, is the explosion of mental illness in children and young people. Over the last decade, this is an increase of between 15% and 25%.

Creativity is no longer just the domain of humans

Years of digitisation of cultural content have led to unprecedented accessibility and personalisation. Today, people can watch cultural content from anywhere and at any time. At the same time, the boundary between the producer of cultural content and its consumer is gradually blurring. Artificial intelligence, which first entered the field of art and culture through personalisation of offerings and preference tracking, is now connecting, reproducing and even creating new artistic products from cultural content—music, visual art and text. At the same time, it opens up completely new horizons for artists and scientists that were unknown to them. The question of whether “machines” will become artists is becoming ever more intense. Some today radically reject it, but in all likelihood we will soon also see in art and science a fusion of the human and the „machine“, produced by artificial intelligence.

Psychological resilience will be key to life with artificial intelligence

The entry of artificial intelligence into society will bring a great deal of change to everyday life and work. Many jobs will disappear, many new ones will be created. We are already seeing a growing momentum of change in work, and this will only accelerate. This will involve the need to change established ways of working and living and to learn new skills much more frequently than has been the case to date. However, change is stressful for people. The beginning of the 21st century has clearly brought us a global pandemic of stress, and we are only at the very beginning of epochal change. Psychological resilience, the ability to cope with stress and change, will become the most important skills for people in the future. Just as we have become accustomed in recent decades to the normality of going to the gym or playing sports and strengthening our bodies, we will quickly have to get used to the need to strengthen our spirits and become psychologically resilient. This will be a shared responsibility between the education system, employers and each person individually. Emotional skills such as empathy, compassion and mindfulness, which are relatively little talked about today, will gradually come to the centre of our attention.

Conclusion

stop it. The benefits of artificial intelligence for humanity are indisputable and will be enormous. Our task is not to underestimate its transformative potential but to grow with it. We must have the courage to change ourselves and society and find new qualities in the relationship between technology and man. If we try to preserve society as it used to be, it may have unforeseeable consequences for all of us.

About

Vladimir Šucha

Head of European Commission Representation in the Slovak Republic

Vladimir Šucha is a Head of the European Commission Representation in the Slovak Republic since 2022. Before he was a senior policy adviser at UNESCO, detached from the European Commission. He was in the leading positions of the Joint Research Centre – a scientific and knowledge service of the European Commission since 2012. Before he spent 6 years in the position of director for culture and media in the Directorate-General for Education and Culture of the European Commission. Before joining the European Commission, he held various positions in the area of European and international affairs. Between 2005 and 2006, he was director of the Slovak Research and Development Agency, national body responsible for funding research. He worked at the Slovak Representation to the EU in Brussels as research, education and culture counselor (2000-2004). In parallel, he has followed a long-term academic and research career, being a full professor in Slovakia and visiting professor/scientist at different academic institutions in many countries. He published more than 100 scientific papers in peer-reviewed journals.

About

Dr. Jean–Philippe Gammel

Director for Talent Management & Diversity – DG Human Resources at European Commission, Brussels

Jean-Philippe Gammel has been an official of the European Commission since 2008. He has held various positions, including as a member of Cabinet of the Commissioner for Education, Culture, Youth and Sports. He is currently advising the Director for Talent Management and Diversity. He has been leading the office of Vladimir Šucha, when Vladimir was the Director-General of the Joint Research Centre. They also co-authored a report on the longer-term impacts of Artificial Intelligence published in April 2021. Before joining the European Commission, Jean-Philippe was the manager of several technical assistance programmes for South-East Europe and Russia in the Council of Europe. He has also been a visiting professor on European affairs in many universities including Sciences Po Strasbourg, the Centre Européen Universitaire or the Ecole Nationale d’Administration (ENA).

Portraying author
Chapter 3
Creativity Education Society

Renaissance 4.0: a vision of the cultural and creative industries

Jean-François Trubert

Professor of Music at Université Côte d’Azur, Nice

Renaissance 4.0: a vision of the cultural and creative industries

What can universities contribute to rebuilding society by a novel mix of arts and science?

Europe is currently going through an unprecedented crisis. In addition to the economic, demographic and migratory challenges that have traditionally been part of the reform of this large territory, the last decade has seen the addition of the climate challenge and the upheaval linked to the COVID-19 health crisis. By now, Europe has moved into what is known as the 4th industrial revolution, a new way of organising by combining a networked organisation and digital and collaborative development tools with the means of production in the real world. The European society, multicultural and cosmopolitan, is facing a new deal characterised by new technologies such as artificial intelligence and the virtualisation of sensory experiences. Major scientific advances coincide with new global issues. Faced with these doubts, society must question its traditional categories and rethink its objectives and its organisation.

Access to resources becomes a fundamental issue. The liberation and concentration of energies is an essential pillar of any strategy and any initiative. The collective, the local anchoring, becomes fundamental not only to reactivate the creative forces, but also to ensure to minimise their environmental impacts and to refocus the questioning of tomorrow’s production modes on the human, on the sustainable. Towards a more inclusive, resilient society. Towards a more shared academy. Towards a meeting where several platforms, several laboratories, in direct access, cohabit and share their information, and several ecosystems come together by mixing artistic and scientific perspectives. The great thinkers of the historical Renaissance had established this spirit of rupture, this capacity to embrace both the rigour of artistic thought and the formidable intuitions of scientific rationality. What does this imply for the future of universities? How must university evolve—or be disrupted—to have relevance in the Next Renaissance as they have done so far for cultural and scientific driven development?

Changing universities at the rupture of artistic and scientific perspectives

It is in this context and in order to respond to new challenges that Université Côte d’Azur has decided to undertake a profound transformation of its organisation. It has identified cross-disciplinary scientific axes to allow for multidisciplinary encounters. It is directly involved in the New Renaissance: the Arts and Sciences research program, for example, has been a driving force for the development of cross-disciplinary thinking around the history of art and the avant-garde, the practices of the performing arts, musical creation and composition, and the use of new technologies and digital technology. Thus, artistic creation is associated with the creation of new tools and new technologies, allowing the incubation of new projects, such as in music composition research, including a Cotutelle with Hamburg and the film In minimis maxima, a cross between artistic film-making and archaeological research. Innovating universities—as we are doing here at Université Côte d’Azur—is a prerequisite for an active form of creative research and transdisciplinarity.

Evolving new educational forms for a Renaissance in Europe

From the Renaissance to the avant-garde, there is sometimes only one step required: the same spirit of rupture, the same transdisciplinary questions can lead to novel research programs, innovative because they do not assume a categorised and frozen aesthetics in time.There are in expressionism and futurism, in dada and fluxus, eerily premonitory resonances with the trajectories of today. “Relaunching the Avant-Garde” is one such new educational format, questioning the typical modes of production of the historical avant-garde and the new avant-garde of the 1960s.

Here the collective creation experiences of yesterday become the Creative Labs in free access, in open source, a common reflection on artistic creation and research in a world in crisis. Our daily life is now full of art and design. The number four touches all experiences: the revival 4.0, 4D cinema, 4D sound. The border between the real and the virtual, between the tangible and the digital, now immediate, needs to be probed.

Evolving organisational education structures—and what novel technologies have to do with it

The COVID-19 crisis gave birth to this grouping of researchers within Université Côte d’Azur around this simple idea: Sometimes experiences in extended reality (XR) require the implementation of new technologies, new methodologies, so we move from the interdisciplinary to the transdisciplinary: to propose the vision of a common project, a common work in order to consider new experiences of existence. Probing the continuum between the real and the virtual, these forms of immersivity require a high level of expertise, transdisciplinary, and its exploration using innovative technological platforms AND Université Côte d’Azur has set up a novel research centre dedicated to extended reality (XR2C2). This cooperative dynamic questions narrative as well as performativity, the formalisation of uses, curatorial practices as well as the effects of training and rehabilitation.

Another innovative mix of science and arts driven by new technologies is the Virtual Reality for Gender Equality in Education (RevEGO) project. It works against gender inequality and discrimination in digital domains and in particular in the field of education and career guidance. The Project Perception Toolbox for Virtual Reality (INRIA) allows the creation of visual perception experiences in virtual reality, with a research purpose but also a reading aid for people with low vision.

Experiences of Université Côte d’Azur teach us that education and research starts local, and they led to society matters.

Such radical intersections of artistic and scientific experiences—as at U7+ Alliance of world universities and Université Côte d’Azur—should lead the whole of society to immerse itself in a reflection on otherness, on a certain form—in the aesthetic sense—of vision of the world, so that art can, at times, revive the place it once occupied in the Camerata Fiorentina. Or as it was described in Henri de Saint-Simon’s The Artist, the Scientist, the Industrialist (1824), „It is we, artists, who will serve as your vanguard: the power of the arts is indeed the most immediate and the most rapid. We have weapons of all kinds: when we want to spread new ideas among men, we inscribe them on marble or on canvas; we popularize them by poetry and song; we employ alternately the lyre or the galoubet, the ode or the song, the history or the novel; the dramatic stage is open to us.”

Damien Ehrhardt and Hélène Fleury recall the extent to which the great figure of Alexander von Humboldt prefigured the current challenges of history. By combining science and aesthetics, by associating observation, artistic fascination and understanding of the world, Humboldt was one of the great operators of transdisciplinarity, of the connection between the fields of knowledge, learning and art, by reviving the spirit of humanism. The place of science, art and technology in our societies is fundamental, and even more so when it is aimed at education. In a digital, globalised environment, thinking about this next Renaissance also means, paradoxically, giving meaning to local energies, to the forces that combine in proximity and in education, mutual aid, and local culture.

Today’s organisational challenge to empower novel creations in a Next Renaissance is that a global university such as Université Côte d’Azur must, first of all, interact at the level of local authorities to federate the players, to develop techniques of knowledge and education in direct access, so that everyone can access the data and the tools to transform tomorrow’s society. It is to all of these challenges that we are responding. To quote Saint-Simon again, „the power of imagination is incalculable when it takes off in a direction of public good.”

MORE INFO ON UNIVERSITÉ CÔTE D'AZUR

Université Côte d’Azur is an experimental, research-intensive multidisciplinary university. It was created out of the desire of research centers and major educational establishments to build a university with exceptional academic potential that is creative and humanistic. It is developing a strategy based on both excellence and interdisciplinarity, which places it in the top 3% of the world’s universities and makes it one of France’s 10 major research-intensive universities (IDEX label).

Visit https://univ-cotedazur.eu/

About

Jean-François Trubert

Professor of Music at Université Côte d’Azur, Nice

Jean-François Trubert’s work focuses on the creative process of music, especially in contemporary opera and new music theater, but also in multimedia and digital environments, with an emphasis on the question of gesture and its relationship to the aesthetic form of the works. His research include the works of Kurt Weill, Luciano Berio, Mauricio Kagel, and Georges Aperghis. Former Dean of the Graduate School of Arts and Humanities “CREATES”, he is a member of the Transdisciplinary Center in Epistemology of Litterature and performing Arts (CTEL), and founded a interdisciminary Center for Research and Creativity in Extended Reality at Université Côte d’Azur. He is co-director of the collection Arts, Cultures, Pouvoirs at Presses Universitaires de Savoie-Mont Blanc, he is involved in research projects founded by the National Research Agency and European Council Europe Creative. He has published in the Brecht-Yearbook, the journals filigrane, Dissonance and in the Contemporary Music Review, as well as in collective works.

Picture: © C.A. MACARRI université d’Azur

Portraying the author
Chapter 3
Education Literature Society

For the word and freedom, one industry stands for free discourse

Börsenvereinsgruppe Germany

Represents interests and is central service provider of the German book industry

For the word and freedom, one industry stands for free discourse

This text is a joint contribution of several colleagues at the Börsenvereinsgruppe.

„A conversation presupposes that the other person might be right.“ With this statement, the philosopher Hans Georg Gadamer formulated the basis for respectful interaction. It is a basic prerequisite for a lively culture of debate and indispensable for a democratic opinion-forming process. The book industry has set itself the task of promoting this process and making younger generations aware of its importance. Recently, the discussion about the stand of a right-wing publisher at the Frankfurt Book Fair 2021 showed that a constructive exchange of opinions cannot be taken for granted and that the current climate of debate in our society is highly heated.

This debate was triggered by the call for a boycott by the black German author Jasmina Kuhnke, who stated that she did not feel safe due to previous racist threats caused by the presence of a publisher from the right-wing end of the spectrum at the Frankfurt Book Fair.

She cancelled her participation in an event at the book fair and called on other participants to do the same. Some authors followed her example; others demanded to participate in the Frankfurt Book Fair for this very reason: in order to show their face there and stand up for diversity and against racism. While the traditional media such as print, TV and radio took a differentiated view of the issue, a wave of indignation broke out on social media. On the one hand, this helped that right-wing publishing house to receive a great deal of attention, whose content would otherwise hardly have been disseminated at the book fair. On the other hand, it overlapped the reporting and discussion of other topics at the book fair, leaving little room for a diverse range of topics.

It also became clear during those days in October 2021 that the limits of freedom of expression that apply to our society must be constantly re-discussed.

The Corona crisis also reinforced existing divisive tendencies in our society. During the pandemic, society’s ability to discourse was under particularly high pressure. Expressions of opinion that, under certain circumstances, deviated from the unanimous majority view or ran counter to a vocal minority provoked an aggressive backlash. Riots at demonstrations and physical attacks on reporters in public spaces were just as alarming as the hate and incitement to violence on social media. Germany moved down two places in the 2021 press freedom ranking.

TOGETHER FOR FREEDOM OF EXPRESSION WORLDWIDE

The Börsenverein Group, which consists of the Börsenverein des Deutschen Buchhandels and its subsidiaries Frankfurter Buchmesse GmbH, MVB and Mediacampus, sees as one of its core tasks to defend the freedom of the word as an elementary human right and to guarantee freedom of expression as a prerequisite for freedom of publication and literary diversity. To allow different opinions and currents as long as they remain within the bounds of the law, and to argue one’s own values, is, in the view of the Börsenverein, the right way forward in a pluralistic and democratic society.

At the same time, freedom of expression is under threat from the state in many countries. In an increasing number of countries around the world—be it Saudi Arabia, Turkey, China, Russia, Belarus, Egypt or Vietnam—people are persecuted, imprisoned or murdered simply because they criticise the actions of the government. But in Poland and Hungary, countries in the European Union, free reporting is also restricted.

Publishers and bookstores in Germany stand up for persecuted authors, publishers and booksellers worldwide. The Börsenverein sees it as its task to draw attention to the fate of persecuted cultural workers and to call on the political leaders in Berlin and Brussels to consistently stand up for freedom of expression.

#MehrAlsMeineMeinung
/ #MoreThanMyOpinion

In May 2021, „Freedom of Expression Week“ was held for the first time. Especially in times of pandemic, the Börsenverein felt the time was ripe for a deeper examination of freedom of speech. Together with partners, the association organised a major celebration from May 3 to 10 for the freedom of the word, the value on which everything the book industry stands for is based. Under the motto „More than my opinion,“ around 40 partner organisations took part, including Amnesty International, Reporters without Borders, the Goethe Institute and Eintracht Frankfurt, along with many prominent supporters such as Wolfgang Niedecken, Susanne Fröhlich, Jagoda Marinic and Michel Friedman. The media response from radio to television to print was great. There were also many reactions on social media, most of them very positive.

Central to this week—which will now take place annually and be expanded internationally—was a dialog about the prerequisites and limits of a free and diverse society. The content of the Freedom of Expression Week was based on the Charter of Freedom of Expression. Signing the Charter is a commitment to recognise the eleven principles set out in it, to act in accordance with them and to carry them into one’s own environment and network.

As special places of cultural encounter and social exchange, bookstores moved into the public eye. They positioned themselves as places of freedom of expression: „We booksellers can do a lot to improve the culture of debate in our stores: by making the spectrum of opinions on controversial topics visible in our product range or by organising events that explicitly invite controversial discussions. This is how bookstores can become places of freedom of opinion,“ says Michael Lemling, managing director of the Lehmkuhl bookstore in Munich and spokesman for the Börsenverein’s freedom of opinion interest group.

„We want to promote critical debate and differentiated opinion-forming that uses the power of arguments rather than polemics,“ says Alexander Skipis, Chief Executive Officer of the Börsenverein des Deutschen Buchhandels. “This is the hour of civil society. Let’s work together to ensure that all people can express their opinions freely and without fear, and in such a way that a constructive exchange of ideas emerges from it that moves us forward as a society. Freedom of expression is the driving force of our democracy. Thanks to it, all citizens can have their say in addressing the problems of our time. But we don’t have freedom of expression per se; we have to make use of it every day.“

BOOKS THAT EXPLAIN THE WORLD

Another component of the Group-wide commitment to free discourse is the German Nonfiction Book Prize, which was also awarded for the first time in 2021. The Stiftung Buchkultur und Leseförderung (Book Culture and Reading Promotion Foundation) of the Börsenverein awards this prize to the nonfiction book of the year (Deutsche Sachbuchpreis). The prize is awarded for outstanding nonfiction books written in German that provide impetus for social debate.

The judging criteria are the relevance of the topic, the narrative power of the text, the way it is presented in generally understandable language, and the quality of the research. The nonfiction prize, worth a total of 42,500 Euros, will be awarded at a ceremony in Berlin. It is intended to raise awareness of nonfiction books as a basis for conveying knowledge, forming well-founded opinions and providing impetus for public discourse.

“I can’t imagine a world without books that explain the world. Nonfiction books do just that, and sometimes they even change the world, or at least make it a little better,“ says Margit Ketterle, publishing director of nonfiction at Droemer Knaur, a member of the German Nonfiction Book Award Academy.

Equally important in this context is the role of reading promotion. The group’s reading promotion activities, such as the German Book Trade’s reading competition, the Book Kindergarten Seal of Approval, and campaigns for World Book Day, focus on communicating the joy of reading and awakening reading motivation.

Reading is a basic prerequisite for education, personal development, professional success and creative participation in society. Nowadays, this social participation is more important than ever if we, as individual members of our society, are to actively combat social division and be involved in social debates throughout our lives. In 2021, Stiftung Lesen and the Börsenverein therefore initiated the National Reading Pact, which aims to improve reading promotion in Germany with more than 150 partners. The kick-off event was the National Reading Summit on March 3, 2021.

Conclusion

The Börsenverein des Deutschen Buchhandels (German Publishers and Booksellers Association) and its business enterprises are united in their support for a culture of open debate and create offerings to strengthen the freedom of expression. In doing so, they make a significant contribution to social participation. After all, in order to emerge stronger from a crisis—in line with the Renaissance 4.0 and to enter a new era together with innovative ideas—the Börsenverein group believes that responsible citizens and readers are needed who identify reliable sources, recognise fake news as such, and want to live in an open culture of debate. Everyone should have the opportunity to play a part in tackling our collective challenges in a goal-oriented way. For the word and freedom.

About

Börsenvereinsgruppe Germany

The Börsenvereinsgruppe represents the interests and is the central service provider of the German book industry. From political work and cultural projects to trade fair organisation, training and continuing education, publishing and technology services, it bundles service and educational offerings for the book and media industry. The group consists of the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association) and its three business subsidiaries:

The Frankfurt Book Fair annually organises the world’s largest book fair in Frankfurt am Main as well as international conferences and represents the German book industry around the globe with joint stands. MVB, a technology and information provider, enables publishers and bookstores in Germany and abroad to market their titles successfully and efficiently with its central platforms based on international metadata standards. mediacampus frankfurt is the central training and continuing education provider for specialists and managers in the book and media industry.

Picture: © Rainer Rüffer

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Chapter 3
Design Podcast Society

Decolonial Thinking vs. The White Savior Industrial Complex (a Podcast)

Beatrace Angut Lorika Oola

Founder of Fashion Africa Now, interdisciplinary fashion curator,
creative producer & African fashion advocate

Decolonial Thinking vs. The White Savior Industrial Complex

Colonialism is over, but the colonial continuities are still present. Colonial reappraisal is still in its infancy and, following the Black Lives Matter movement, is increasingly calling for clarification. In the cultural landscape, there is an increasing presence of the topic, but the media and textile and clothing industry still show restraint. In the fashion and design scene, approaches with a decolonial orientation have developed in recent years that critically question the fashion and design system. A booming fashion scene in Africa and its diaspora is gaining more and more international attention, breaking stereotypes, doing away with clichés and reclaiming narratives. What is the role of African fashion and design aesthetics in decolonisation? In an increasingly fast-paced world where tradition meets modernity and innovation is unstoppable, a new interplay is beginning.

How can a European rebirth be shaped today? The active work of decolonial thinking is a first step to create a new definition and awareness to give space to sustainable and equal perspectives. One approach is deconstruction.

The values and history of design are taught through a Eurocentric canon, accepting work predominantly by European and American male designers, which forms the basis of what is considered „good“ or „bad“. This authority has the effect of undermining the work of non-Western cultures and people from the Global South so that, for example, Ghanaian textiles are classified as craft rather than design. Classifying traditional craft as something other than modern design deems the history and practice of design of many cultures inferior. We should strive to remove the conflation of craft and design in order to recognise all culturally important forms of making.

Redefining old ways of thinking

It is necessary to break down and redefine old ways of thinking. That is why we are reclaiming the narrative: A new generation of designers of African origin are rethinking contemporary „African fashion“. A self-confident self-image and an aesthetic from an African perspective is presented—beyond the (neo)colonially influenced thought patterns and beauty norms. This is the beginning of „Deconstruct Fashion“. That means the breaking open and reinterpretation of fashion. A new confrontation, historical and contemporary, guided by BIPoC (Black, indigenous and people of colour) perspectives. It is important to understand the origin of African indigenous fashion and the traditional aspects in order to interpret it correctly. Due to its universalist thinking, the previous design rhetoric excludes and ignores alternative productions of knowledge.

Actively and critically engaging with the history of colonialism will open our eyes to how power structures have shaped contemporary society and how they dominate our understanding of design and aesthetics. The realisation that capitalism is „an instrument of colonisation“ and therefore almost impossible to truly decolonise in Western society.

Download the Podcast

Listen to Beatrace’s Podcast on Decolonial Thinking by downloading the MP3 file.

About

Beatrace Angut Lorika Oola

Founder of Fashion Africa Now, interdisciplinary fashion curator, creative producer & African fashion advocate

Beatrace Angut Oola has spearheaded the conversation around inclusivity, curated exhibitions, for example „Connecting Afro Futures. Fashion x Hair x Design“ together with Cornelia Lund and Claudia Banz (Kunstgewerbemuseum Berlin, 2019), has realised fashion shows, initiated POP UP formats, moderated talks in Germany and worked on knowledge exchange projects in African countries and has also championed best in class practitioners in the diaspora. In 2012, she founded the first high-end fashion platform for designers of African origin (Africa Fashion Day Berlin) and a creative agency (APYA) in Germany; this was followed in 2016 by (Fashion Africa Now), an online networking and information platform, serving as a bridge for African creatives to Germany. Last year was the birth of the Fashion Africa Now podcast, which additionally offers an exchange on the social perception in the global north of fashion from Africa and the diaspora. She has also been a guest lecturer at the Hochschule für Künste in Bremen since October 2020. Furthermore, she is one of the global pioneers of the African fashion movement and stands for inclusion, representation and diversity in the fashion industry.

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