Portraying the author
Chapter 3
Design Podcast Society

Decolonial Thinking vs. The White Savior Industrial Complex (a Podcast)

Beatrace Angut Lorika Oola

Founder of Fashion Africa Now, interdisciplinary fashion curator,
creative producer & African fashion advocate

Decolonial Thinking vs. The White Savior Industrial Complex

Colonialism is over, but the colonial continuities are still present. Colonial reappraisal is still in its infancy and, following the Black Lives Matter movement, is increasingly calling for clarification. In the cultural landscape, there is an increasing presence of the topic, but the media and textile and clothing industry still show restraint. In the fashion and design scene, approaches with a decolonial orientation have developed in recent years that critically question the fashion and design system. A booming fashion scene in Africa and its diaspora is gaining more and more international attention, breaking stereotypes, doing away with clichés and reclaiming narratives. What is the role of African fashion and design aesthetics in decolonisation? In an increasingly fast-paced world where tradition meets modernity and innovation is unstoppable, a new interplay is beginning.

How can a European rebirth be shaped today? The active work of decolonial thinking is a first step to create a new definition and awareness to give space to sustainable and equal perspectives. One approach is deconstruction.

The values and history of design are taught through a Eurocentric canon, accepting work predominantly by European and American male designers, which forms the basis of what is considered „good“ or „bad“. This authority has the effect of undermining the work of non-Western cultures and people from the Global South so that, for example, Ghanaian textiles are classified as craft rather than design. Classifying traditional craft as something other than modern design deems the history and practice of design of many cultures inferior. We should strive to remove the conflation of craft and design in order to recognise all culturally important forms of making.

Redefining old ways of thinking

It is necessary to break down and redefine old ways of thinking. That is why we are reclaiming the narrative: A new generation of designers of African origin are rethinking contemporary „African fashion“. A self-confident self-image and an aesthetic from an African perspective is presented—beyond the (neo)colonially influenced thought patterns and beauty norms. This is the beginning of „Deconstruct Fashion“. That means the breaking open and reinterpretation of fashion. A new confrontation, historical and contemporary, guided by BIPoC (Black, indigenous and people of colour) perspectives. It is important to understand the origin of African indigenous fashion and the traditional aspects in order to interpret it correctly. Due to its universalist thinking, the previous design rhetoric excludes and ignores alternative productions of knowledge.

Actively and critically engaging with the history of colonialism will open our eyes to how power structures have shaped contemporary society and how they dominate our understanding of design and aesthetics. The realisation that capitalism is „an instrument of colonisation“ and therefore almost impossible to truly decolonise in Western society.

Download the Podcast

Listen to Beatrace’s Podcast on Decolonial Thinking by downloading the MP3 file.


Beatrace Angut Lorika Oola

Founder of Fashion Africa Now, interdisciplinary fashion curator, creative producer & African fashion advocate

Beatrace Angut Oola has spearheaded the conversation around inclusivity, curated exhibitions, for example „Connecting Afro Futures. Fashion x Hair x Design“ together with Cornelia Lund and Claudia Banz (Kunstgewerbemuseum Berlin, 2019), has realised fashion shows, initiated POP UP formats, moderated talks in Germany and worked on knowledge exchange projects in African countries and has also championed best in class practitioners in the diaspora. In 2012, she founded the first high-end fashion platform for designers of African origin (Africa Fashion Day Berlin) and a creative agency (APYA) in Germany; this was followed in 2016 by (Fashion Africa Now), an online networking and information platform, serving as a bridge for African creatives to Germany. Last year was the birth of the Fashion Africa Now podcast, which additionally offers an exchange on the social perception in the global north of fashion from Africa and the diaspora. She has also been a guest lecturer at the Hochschule für Künste in Bremen since October 2020. Furthermore, she is one of the global pioneers of the African fashion movement and stands for inclusion, representation and diversity in the fashion industry.

portraying the author
Portraying authors
Chapter 1
Podcast Society Transformation

Transformation & European-African cooperation- A podcast

Bethlehem Anteneh & Christoph Deeg

Game-thinking, Gamification and Digital Transformation experts

A podcast about Transformation & European-African cooperation

Bethlehem Anteneh and Christoph Deeg got to know each other during a workshop on the transformation of cities through game mechanics in Addis Ababa. This was the beginning of an intensive, international cooperation and a special mutual transformation process. In this podcast the two talk about their common path, their view of transformation and whether the European-African cooperation means special opportunities for transformation processes. It’s a podcast about transformation, gamification, cooperation, learning, failure and life.

Download the Podcast

Listen to Bethlehem Anteneh & Christoph Deeg’s Podcast to get more insight into Transformation & European-African cooperation


Bethlehem Anteneh

Game-thinking expert and Founder of BlueLeaf and PlayLab

Bethlehem Anteneh is a game-thinking expert with an architectural design background who uses games as tools to design environments, frameworks and processes that elevate human perception, experience and problem-solving-instinct. In this field, she has worked by managing various projects, conducting workshops, speaking/talks, and designing platforms with partners, organizations and universities internationally in 25+ countries around Africa and Europe being invited in happenings such as Gamescom Congress, AmazeBerlin, DeutscheWelle, Electronic Arts, ZKM-Karlsruhe, etc. After being the Game-Thinking Lead in 15 African countries on the project ‚EnterAfrica-Gamify Your City Future!‘ with the Goethe-Institut, she’s currently consulting the GIZ on learning experience design (LX) and curating the first of its kind gaming convention in Addis Abeba with the Goethe-Institut amongst other major projects such as ‚LUtopia: Rethinking the City of Ludwigshafen‘. She had co-founded an international and national play-based networks and companies such as ‚Chewata-Awaqi‘ and recently founded BlueLeaf & PlayLab; an entity bringing together GAME-Thinking, ART-thinking, and FUTURES-Thinking.


Christoph Deeg

Consultant and Speaker for the topics of Digital Transformation, Gamification & playful participation

Christoph Deeg describes himself as a “designer of the digital-analog living space”. He is a consultant and speaker for the topics of digital transformation, gamification and playful participation. In this context, he advises and supports national and international companies and organizations in the development of comprehensive and sustainable overall digital-analog strategies. He also deals with the strategic use of gamification, for example in the context of digital transformation processes, urban development or the development of digital-analog cultural strategies. Another focus of his work is the development of participation processes using analog and digital games or game models. The basic idea behind his work is the idea that digitization is not essentially about technologies, but about people with their individual digital-analog realities.