Chapter 1
Creativity Sustainability Tech

The Game of our Life

Georg Broxtermann

Initiator of the GamesForest.Club, Founder and Chairman of GameInfluencer GmbH


The equivalent of about 30 football fields of rainforest is lost to the world every minute1. As forests absorb huge amounts of carbon, the planet is losing its biggest ally in the fight against climate change.

We have known about the phenomenon of climate change and its causes (greenhouse gases, especially carbon dioxide and methane) since the 1950s. Increasingly, since the 1970s, the huge impact that human activity on this planet has had on climate has been accepted as fact by the scientific community. The central role of forests as absorbers of carbon has been known even longer but education seems to lag behind this knowledge and is yet to compel us to protect forests. We are losing more forest than ever before. Deforestation in the Amazon was at a record high in 2020 and massive forest fires in recent years around the globe have intensified the effect. 2020 was the planet’s hottest year since records began.

Without putting a stop to deforestation, even transforming the biggest carbon releasing industries will be insufficient to prevent environmental catastrophe.

How to realise such transformations has been an ongoing concern for decades—in the scientific community as much as in the industries themselves. Industries have, for example, invested heavily in Smart Cities for Green Cities, in new battery technologies and ever more energy-efficient cars. Still, these transformations are stalling while a business-as-usual attitude in science, industry and policy is failing to deliver.

In order to break this deadlock it is high time for novel thinking beyond the mainstream and for new players to bring about transformative change. We propose looking at the climate crisis from the perspective of a global movement that, up to now, has been associated more with climate pollution than with solutions for that pollution: the global culture of some 3 billion gamers.

It is known that game mechanics—the elements that produce the gaming experience—can change behaviour. What if this potential were leveraged to support citizens in choosing carbon-neutral or -free products? What if this, in turn, motivated industries to follow new customer behaviour? And what if gamers themselves opted to invest attention, time and purchasing power—a market valued at $175.8bn2 in 2021—in forestation?!

Specifically, we propose to measure and manage carbon footprint and show it in a playful way so as to make the challenge of climate change fun. That’s why we created the gamesforest as a digital twin to our analogue world.

Climate change is, of course, by far the biggest challenge Humankind has ever faced. By the same token, however, with the stakes no less than the survival of Humankind, the journey ahead of us promises to be heroic and full of potential. Luckily, gaming companies know best how to design massive challenges in a way that encourages players to rise to those challenges and to have fun with them.

We’ve already seen huge interest and engagement with the climate change challenge in the games industry. With GamesForest.Club we want to extend that engagement. All restoration activities in real life will therefore be shown simultaneously in gamesforest so we can all keep track of the efforts that the games industry is making to avert catastrophic climate change.

Save the planet playfully!

While saving the planet in playful way might sound like a strange proposition, we must give it a chance. After all, Humanity’s non-playful approach to saving the planet in the last 50 years, say, has not worked out well. Saving the planet playfully is no less than a cultural revolution: a culture of joyful, voluntary choices of the masses joining the cultures of science and policy-making in the service of saving the planet. As Albert Einstein once said, “No problem can be solved from the same level of consciousness that created it.”


1 Stubley, Peter. 25 April,2005. ‘Enough rainforest to fill 30 football pitches destroyed every minute last year.’

The Independent [Online]. [Accessed 28 January 2022]. Available from change/news/tropical-rainforest-lost-destroyed-football-pitches-every-minute-a8886911.html

2 ‘Global Video Games Market’.

Ukiepedia. [Online]. [Accessed 28 January 2022]. Available from:

All pictures: Copyright by GamesForestClub

The Game of our Life – Picture Gallery

Browse through more pictures by GamesForest.Club in the gallery below and see how the planet could be saved playfully!


Georg Broxtermann

Initiator of the GamesForest.Club, Founder and Chairman of GameInfluencer GmbH

Georg is an Entrepreneur and Business Angel based in Munich, Germany. He is the initiator of the GamesForest.Club, a non-profit company with the goal to protect nature with the power of gaming and together with the good hearts and minds of the games industry. Georg founded the Influencer Marketing and Talent Management Company GameInfluencer GmbH in 2016 and still acts as its chairman. Georg is an active Business Angel and Advisor in several Start-ups, among them Phoenix Games, ThankyouJane and others.

Picture: © Georg Broxtermann

portraying the author